🔍 Voice's slow take off | Ad extension test

Plus, not all content is eligible for featured snippets.

Jun 14, 2019 Good morning search marketers, is voice over-hyped? There may be millions of smart speakers in the market, not to mention the digital assistants on all of our phones, but voice still hasn't broken through as a common behavior. That's according to a SUMO Heavy study, which found that just 29% of U.S. adults are daily and weekly users of virtual assistants. Nearly two-thirds (65%), meanwhile, rarely or never use them. This doesn't mean you shouldn't pay attention to voice optimization, but adoption is happening more slowly than many anticipated, and it's likely the technologies will continue to change based on the way people are interacting with their devices. Featured snippets in search results often get read aloud by Google Assistant. Not all content is eligible for inclusion in featured snippets, however. There are content policies for featured snippets that you should be aware of. For example, Google aims to keep content that lacks consensus on public interest topics such as civic, medical, scientific and historical issues out of featured snippets. In other words, content like op-eds and editorials and polarizing content won't be eligible. Google uses both automated and manual reviews to manage the content that shows up in featured snippets. In ads news, Kristie TC Liu at KoMarketing spotted a new automated extension that Google is testing. The automated extension highlights the number of weekly visitors the advertiser's website gets. Google confirmed with us that it is a test. It also shows a little, but eye-catching, people icon. More to read below, including a Pro Tip from Amy Bishop and Michelle Morgan who share some of their terrific talk on customer journey and audience targeting at SMX Advanced and more. Ginny Marvin Editor-In-Chief   Pro Tip   Use audiences in a meaningful way. Here's how. "As people take different turns in their buyer's journey, we can utilize audiences to better craft our strategies and market to these users," explains Amy Bishop of Cultivative and Michelle Morgan of Clix Marketing during their SMX Advanced session. "One of the best things in our industry is most of the major advertising platforms offer audience insights tools. The biggest takeaway is that these tools tell you how your audience or personas translate into the exact targeting options on the platforms." "1) Facebook Audience Insights – This is really great for creating targeting personas. Identify top converting demographics and zero in on those first. Further segment by layering interests and other demographics. Identify new interests to target, and then monitor performance to flesh out and validate your personas. 2) Google Ads Audience Insights – We can look at any audience we have (must have at least 1,000 users in it) to see which in-market and affinity audiences your base audience belongs to. Look at customer lists, converters, high volume purchasers, etc. to get a better understanding of how these audiences are comprised. 3) Google Analytics – Also has in-market and affinity data in a broader scope, but we can layer on many other demographic insights." "There are many ways to look at your audience data between the channels. Look for patterns in the platforms to find which should be tested first depending on the persona and where that persona might be in the buyer's journey." Read More »   Create Landing Pages That Convert Sponsored by Sharpspring If you're looking to gather leads for your business, you need to have a landing-page strategy. This guide is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way. Read More »   Search Shorts   AMP, images, myths and vlogs AMP screenshot tool.  Did you ever want to be able to take screenshots of AMP pages and AMP Stories?  Well, Tobias Willmann built a new tool that can do just that – it is super helpful with AMP Stories. Rel=canonicals for images. Google does not use rel=canonicals for images, Google's John Mueller said Google is pretty good at recognizing duplicate and variant images already. SEO Myth-busting on web performance.  Check out the latest SEO myth-busting video, this one is on web performance and usability as it relates to SEO. New vlog series for SEM community. Barry Schwartz is trying out a new vlog series for the SEO/SEM community, if you want to be interviewed for the series, fill out his form over here.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Favicons on Google's Mobile SERP: Who Wins & Who Loses? – RankRanger Google leaks its own phone – TechCrunch Google Now Suggests Using Tag Manager For SEO Reasons Is Okay – Search Engine Roundtable Google, Bing Driving Changes In CTRs, CPCs – MediaPost How to Leverage Offline Events for Link Building – Moz Improving Security and Privacy for Extensions Users – Google Online Security Blog Wix SEO vs. WordPress: 6.4M Domains Studied – Ahrefs   Join Us   Unlock actionable SEO & SEM tactics to accelerate your campaign's success. Attend SMX East in NYC! Attend the only conference in the East Coast entirely devoted to search marketing: Search Engine Land's SMX East, November 13-14, 2019. Join us for a deep dive into SEO and SEM tactics, networking, and top amenities including WiFi, delicious meals, and snacks. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الجمعة، 14 يونيو 2019