🔍 Yelp paid profile upgrades | Tracking updates in Microsoft Advertising

Plus, social knowledge panel markup deprecated, Yoast updates and more.

Jun 26, 2019 Good morning search marketers, let's hear it for faster page loading. You may be familiar with parallel tracking already, Google Ads rolled out parallel tracking for search (last fall) and display ads (in May). Now, Microsoft Advertising said Monday it's getting ready to roll parallel tracking out of beta to all advertisers soon. The process that allows users to go straight to a landing page after clicking an ad without having to wait for click measurement redirects to process. Users are more likely to stick around when a page loads quickly, particularly on mobile, and that's good news for advertisers. Microsoft Advertising is also introducing a Fixed URL suffix field and more custom parameter fields for URL tracking at multiple levels of your accounts.  Yelp introduced several new paid tools for business owners to have more control over how their listings appear on the platform. Among the updates, businesses in certain states and verticals can apply for a Verified License badge, which costs $1 per day. Google and Yelp are both enabling more customization for business owners. Last week, we reported, Google added more branding tools and @shortnames to Google My Business. Google said Monday it has deprecated social profile markup for knowledge panels. What's that mean? Well, Google suggests you claim your business' knowledge panel through Google search and we suggest you watch your knowledge panels for any changes to any profiles you manage. And lastly, if you're a WordPress user, the latest Yoast SEO WordPress plugin update includes a better mobile listing preview.  More to read below, including a Pro Tip on why we should all be learning JavaScript and more.  Ginny Marvin Editor-In-Chief   Pro Tip   Here's why we need to learn JavaScript "Programming and coding have an integral role in SEO. In fact, Googlebot updating at the same rate as Chrome indicates Google's working towards more sophisticated rendering for JavaScript and advanced web apps," explained Shahista Kassam of PMG Digital Agency about her takeaway from the schema and data structure session at  SMX Advanced. "Cata Milos of Bing gave an interesting perspective on how web crawlers understand the content on web pages. Bing confirmed using HTML5 semantic elements to differentiate between the primary and secondary content on a page. This, combined with schema markup, helps algorithms to display rich results. These findings can be applied to any other search engine, hence indicating that expanding knowledge in programming will help SEOs to better communicate with developers to design and write search engine friendly code." Read More »   Create Landing Pages That Convert Sponsored by Sharpspring If you're looking to gather leads for your business, you need to have a landing-page strategy. This guide is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way. Read More »   Search Shorts   Google Search Console, favicons & AMP courses. Fixed but investigating. Google fixed the delays with some of the Google Search Console reports but they also said they are investigating more to try to stop it from happening again. Favicons not for all. Remember Google launched favicons in the mobile search results? Well, it might not show in all mobile browsers. Google's Danny Sullivan said in some browsers Google may not show favicons and instead show a simpler format. New AMP courses. Google has added new AMP courses where new developers can learn AMP and also plenty of material for seasoned developers.   What we're reading   We've curated our picks from across the web so you can retire your feed reader 20 SEO Agency Owners Share how they Generate Leads Predictably Every Month – Raven Blog Copyright Law for Press Publishers in the EU: Journalistic content often irrelevant for Google – SISTRIX Google Says Featured Snippet With Zero Attribution Was A Bug, Not A Test – Search Engine Roundtable How YMYL Websites Can Improve E-A-T – Builtvisible Keyword Research 101: The How, Why, and Strategy Behind Keywords – Authority Labs Shopping Campaigns available in the Netherlands – Microsoft Advertising   Join Us   Unlock actionable SEO & SEM tactics to accelerate your campaign's success. Attend SMX East in NYC! Attend the only conference in the East Coast entirely devoted to search marketing: Search Engine Land's SMX East, November 13-14, 2019. Join us for a deep dive into SEO and SEM tactics, networking, and top amenities including WiFi, delicious meals, and snacks. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الأربعاء، 26 يونيو 2019