MarTech Today's Editorial Director Kim Davis and John Steinert, CMO of TechTarget, will discuss how relationship building has changed in the era of COVID and how intent data is playing a critical role in successfully connecting brands to real buyers.
In this webinar, we'll dive into 3 ways that intent data at the opt-in prospect level can help you succeed in today's landscape.
- Evolving ABM buying group strategies
- Expanding marketing's role in sales enablement
- Operationalizing data-driven personalization
Speakers:
John Steinert, CMO, TechTarget
Kim Davis, Editorial Director, MarTech Today
Thank you,
The MarTech Today and Digital Marketing Depot Teams
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
