Marketing automation platforms offer numerous benefits by stream-lining B2B marketing tasks, including lead management, email campaign development and landing page creation.
MarTech Today's "B2B Marketing Automation Platforms: A Marketer's Guide" is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers.
This 50-page report includes a comprehensive self-assessment of your organization's business needs, staff capabilities, management support and financial resources to help you determine if you could benefit from implementing a marketing automation solution.
It also includes profiles of 13 leading marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. If you're considering a marketing automation platform, this report can help you decide if you need one. Get your copy today.