Call tracking pinpoints your most effective marketing efforts
Your marketing efforts are driving people to your website. You know which channels are driving traffic. But how is that traffic converting?
What if the ad campaign that appears to be underperforming is actually driving qualified leads to pick up the phone and call your business? Wouldn't you want to invest more in that ad campaign?
Call tracking gives you a more complete picture of your marketing performance, providing marketers with full credit for the leads they're driving.
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