Cisco forecasts that the number of devices connected to IP networks globally will expand to more than three times the global population by 2023. Customers and potential customers are using all of these devices to interact with the companies they do business with, and they expect these brands to recognize them no matter what device they're using.
Enter the Customer Data Platform, a system designed for non-IT use to streamline the flow of customer data throughout the martech stack and create a single view of the customer.
MarTech Today's "Customer Data Platforms: A Marketer's Guide" examines the current market for customer data platforms and the considerations involved in implementing this technology. Included in the report are profiles of 23 leading CDP vendors. Download the report today and get answers to the following questions:
- What trends are driving the adoption of CDPs?
- What features do CDP vendors provide?
- Does my company need a CDP?
