🔍 How to identify critical indexing problems

Sep 16, 2020

Good morning Search Marketer, did you know just 61% of Walmart.com's URLs are indexed by Google?

On average, 15-20% of your URLs are not indexed by Google, says contributor Bartosz Góralewicz in his article on indexing challenges. Larger sites like Walmart tend to have even bigger indexing challenges.

Bartosz lays out the four distinct indexing problems and how to identify and fix them:

• URL indexing
• JavaScript related partial indexing
• Mobile-first related partial indexing
• Layout based partial indexing

This should be of particular interest for e-commerce sites as we head into the critical holiday shopping season. Bartosz's findings are based on the last few years of research he and his team have done on crawling, rendering and indexing.

Keep reading for your daily Search Shorts and the word on Facebook's new certificate program with Coursera.

Ginny Marvin,
Editor-In-Chief

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Social Shorts

Facebook launches Social Media Certificate

Facebook has partnered with online course provider Coursera on a five-course certificate program in Social Media Marketing. Part of the aim is to help increase diversity in the industry: "After completing the certificate, learners will be able to share their information with a consortium of employers who have committed to sourcing diverse talent, including Havas Worldwide, L'ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, and of course, Facebook." The courses are free via Coursera's social impact program; there is a $49/month option for access to the jobs consortium and other support such as interview and resume preparedness, with scholarships available for BIPOC and underserved communities.

Why we care. If you're looking to get into social media marketing or have been affected by the unemployment crisis and are looking for ways to make yourself more marketable, this program could be worth considering.

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Search Shorts

The Google coverage report is now fixed.

Coverage report. After a two-week outage, the coverage report in Google Search Console is now fixed and showing more recent data.

Random links. John Mueller of Google said on Twitter, "random links are pretty common, I wouldn't worry about it."

Google Doodle for Felicitas Mendez. Did you see the Google Doodle yesterday? It was of Felicitas Mendez on the first day of Hispanic Heritage Month. If you missed it, you can check it out over here.

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