With over 8,000 marketing technology (MarTech) tools on the market, it's no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren't properly trained on how to use them, and tool governance means that work quickly becomes unmanageable.
To avoid these problems, digital teams should consider consolidating their MarTech stack as much as possible. Specialist tools can play a pivotal role on digital teams and certainly have their place, but many other tools can be replaced with comprehensive, all-in-one solutions that the entire team can work from.
In this white paper from Siteimprove, you'll learn how consolidating your digital tools can reduce operational silos, enable better end-to-end visibility, decrease the time it takes to solve issues, and significantly reduce costs.
