Wrap up: How COVID-19 changed digital marketing Search Engine Land editors Ginny Marvin, Barry Schwartz, Greg Sterling and George Nguyen reflect on the impacts that the coronavirus, social justice movements and algorithm updates have had on digital marketing. Innovating your martech stack Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change in this episode of MarTech Live. Dealing with CCPA and Facebook ads Search Engine Land's Editor-in-Chief Ginny Marvin speaks with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due to Limited Data Use. Tell me about marketing technologists MarTech Today's Editorial Director Kim Davis explores topics ranging from the emerging roles marketing technologists play in today's organizations to the effects the COVID-19 pandemic may or may not have on attitudes towards SaaS tools. The ins and outs of Shopify SEO In this session of Live with Search Engine Land, Editor George Nguyen is joined by Chris Long, SEO Senior Manager at Go Fish Digital, and Ron Diorio, General Manager, The Economist Store & Learning.ly, to discuss what store owners (and the SEOs that work with them) need to know about optimizing their Shopify sites for search. |