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🔍 Some last-minute learning before the summer officially ends

Good morning, Search Marketer. 

We know it's Labor Day, but we also know what it's like to be a high-performing professional who just can't turn down the opportunity to grab a few minutes of marketing education while the Weber is warming up on this unofficial end to summer.

With that in mind, we'd like to offer you a selection of replays from our Live with Search Engine Land and MarTech Live in-depth interview series. 

And, before we go, we know 2020 has been a  bear for many on both professional and personal levels. We hope you are well and, as always, thank you for spending time with us. If we ever fall short of delivering you the kind of actionable insights that make you better marketers, please let me know.

Henry Powderly
VP, Content
hpowderly@thirddoormedia.com

 
 
 

New product deep-dive: Smart Shopping campaigns

Join our Google product experts for a deep dive on new features that will take your Smart Shopping campaigns to the next level. Tune in to learn how to set up and customize your campaigns to deliver on your marketing goals.

Watch now »

 
Replay
 

Wrap up: How COVID-19 changed digital marketing

Search Engine Land editors Ginny Marvin, Barry Schwartz, Greg Sterling and George Nguyen reflect on the impacts that the coronavirus, social justice movements and algorithm updates have had on digital marketing. 

Innovating your martech stack

Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change in this episode of MarTech Live.

Dealing with CCPA and Facebook ads

Search Engine Land's Editor-in-Chief Ginny Marvin speaks with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due to Limited Data Use.

Tell me about marketing technologists

MarTech Today's Editorial Director Kim Davis explores topics ranging from the emerging roles marketing technologists play in today's organizations to the effects the COVID-19 pandemic may or may not have on attitudes towards SaaS tools.

The ins and outs of Shopify SEO

In this session of Live with Search Engine Land, Editor George Nguyen is joined by Chris Long, SEO Senior Manager at Go Fish Digital, and Ron Diorio, General Manager, The Economist Store & Learning.ly, to discuss what store owners (and the SEOs that work with them) need to know about optimizing their Shopify sites for search.

 
 
 
 

Top tips for improving your Quality Score

Within Google Ads, every keyword is subject to Google's Quality Score metric, which impacts your cost and your ad's ability to display. Download the Quality Score Improvement guidebook from Titan Growth to learn the three main components that impact Quality Score and tactics for improving yours.

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