This white paper from Bruce Clay contains the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program.
In a unique declaration format, this white paper goes in-depth on the following 6 fundamental SEO truths:
- SEO needs to be a strategic initiative across the company.
- SEO should beat the competition not the algorithm.
- SEO done right cares about content architecture.
- It's not the job of SEO to make a pig fly.
- Cheap SEO is a near-death experience.
- SEO is done when Google stops changing things and all your competition dies.
