All Script And Tols For Free: 🔍 More brands join Facebook boycott

🔍 More brands join Facebook boycott

Jun 29, 2020

Good morning Search Marketer, are you planning to boycott?

More companies joined the boycott of Facebook and Instagram advertising for the month of July as part of the "Stop Hate for Profit" campaign. There are reportedly more than 100 brands on board.

Going even further Friday, Unilever said it will stop advertising on Facebook and Twitter through the end of the year, at least. Facebook CEO Mark Zuckerberg announced Friday that it will now start "prohibiting a wider category of hateful content in ads."

We're likely to continue to see more brands join the protest this week, but whether it has a meaningful impact on Facebook's ad business may be hard to tell. "It will be difficult to parse out the effects of the boycott from the ongoing (and ever-changing) effects of the COVID-19 pandemic on Facebook's bottom line (and on the bottom lines of the advertisers participating in the boycott, as well)," says eMarketer Principal Analyst Nicole Perrin.

We'd love to hear your thoughts and may feature your comments here or on Search Engine Land. Email me at gmarvin@thirddoormedia.com

LinkedIn has so far stayed out of the fray, but advertising on the B2B network is anything but straightforward for businesses. Jacob Baadsgaard, founder & CEO of Disruptive Advertising, has developed a set of questions companies considering LinkedIn Ads should ask before starting. For one, LinkedIn Ads are not cheap. Can your profit margin handle it?

Ginny Marvin,

Editor-in-Chief

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