50% of CMOs don't understand how their budgets are invested
- Gartner
Without visibility into budgets, marketers cannot act with the agility and speed this crisis currently demands. To survive and thrive, you must properly equip your marketing team for this chaotic economic climate.
With this eBook, you'll learn:
- The best way to structure a budget for your organization
- How to build out your marketing budget (including a cheat sheet)
- How to prioritize and select investments during a crisis
- Three common marketing investment mistakes to avoid
- How to create an adaptable budget with scenario planning
