🔍 Media alternatives amid Facebook Ads boycott?

Jun 30, 2020

Good morning Search Marketer, looks like this thing's got legs.

As expected, more prominent brands are pledging to pause ads across Facebook's platforms and join the #StopProfitForHate protest. The sacrifice might be minimal for big brands — and offer great PR in the meantime — but pausing ads can have a significant impact on revenue for SMBs and direct to consumer brands that rely heavily on Facebook and Instagram campaigns to drive sales. Contributor Karen Amundson offers alternative media plan suggestions for businesses thinking about shifting their ad dollars away from Facebook next month.

Thanks to those of you who've been sending your thoughts on this effort. You can reach me at gmarvin@thirddoormedia.com, and we may feature your comments here or on Search Engine Land.

Also kicking off in July is CCPA enforcement. Greg Sterling will be discussing what marketers need to know about CCPA with these experts on Live with Search Engine Land this Thursday at 1:00 p.m. EDT :

Lisa Rapp, VP Data Ethics, LiveRamp
Abby Matchett, Enterprise Analytics Lead, Bounteous
Katelyn Ringrose, attorney, Future of Privacy Forum

If you would like to join live, please fill out this form. We will send confirmations to the first 100 people who sign up.

On the news front yesterday, we reported:

Google is testing a new Insights report that shows Google Analytics data in Search Console.
Google will expand free product listings to Search, with listings in knowledge panels going 100% organic starting this summer. The company also shared with us that it has seen a 70% lift in clicks and 130% lift in impressions in Google Shopping since adding free listings in April. Lastly, Bill Ready, Google's president of commerce, told me organic listings in Shopping will roll out globally by the end of the year.

Keep reading for more.

Ginny Marvin,
Editor-in-Chief

Indicators

Why you should think about preview links

Users are sharing more content via messaging apps, according to a new report on visual media from Cloudinary. The chart above shows the year-over-year spike in food-related content sharing across WhatsApp and iMessage.

Cloudinary reminds marketers to create compelling, informative link previews with images, video and text information specifically for these types of microbrowsers to increase engagement.

Account-based marketing tactics that work

This year, ABM will pass a tipping point: For the first time, the majority of B2B marketers are expected to deploy this marketing strategy at their companies. The companies that will succeed are those taking a cross-channel, holistic approach to ABM, connecting account-based programmatic campaigns with account-based lead gen programs to generate both awareness AND leads across the buying committee. Download this guide from Integate to learn what to expect from ABM how you can take it to the next level.

Get it now »

Social Shorts

Garage door spam in local being fixed

Google garage door spam. Danny Sullivan from Google said that we should see improvements very soon to spammy local results in the garage door space in Google Maps and Local.

Landscape orientation. John Mueller says Google does not look at how a site renders in landscape orientation for when it comes to rankings and SEO.

Random links. Asked about disavowing links that were from unrelated random sites. Mueller said, "Random doesn't mean they're bad."