Good morning Search Marketer, does it matter if it's not exactly new news?
Sure, the concepts in the Page Experience update may not be new for many SEOs, but it may help you reprioritize experience initiatives across teams.
"I think this gives you good ammunition to go to your web team or your performance team and say, 'Hey, you know, Google . . . [is] going to release this in six months and so we need to focus on it'," Aja Frost said on last Friday's Live with Search Engine Land dedicated to Google's Page Experience update. She added, "It can be hard to convince those teams that what you want to focus on is what they want to focus on, so any kind of official update or messaging does help push your cause." Read more and watch it all here.
The number of local marketers buying ads on Google increased by 10% this year with 80% of respondents to a Moz survey of 1,300 local marketing agencies, SMBs and multi-location enterprises saying they buy ads on the platform. Nearly that many (78%) also view Google as the new homepage for local businesses.
The COVID-19 crisis has rocked the local business economy, forcing many to adopt new business models such as takeout, curbside pickup, etc. This may have lasting impact on the local landscape as many of these trends stick — 51% of businesses said they will continue to invest in the new methods they've launched.
Also on the local front, Yelp is out with new features for businesses and restaurants starting to reopen. Restaurants can let users know if they've resumed dine-in or have outdoor seating, for example. Yelp is also going to start surveying users about the health and safety measures businesses are taking to find out whether they're fulfilling their own promises to consumers.
Keep reading for a look at generational shifts to digital and more.
Ginny Marvin,
Editor-in-Chief
