All Script And Tols For Free: 🔍 Preparing for the "great reset"

🔍 Preparing for the "great reset"

Jun 10, 2020

Good morning, Search Marketer.

We apologize for missing you yesterday due to a technical issue on our end. The glitch is fixed and we're happy to be back in your inbox today.

We all know local businesses have been hit exceptionally hard by COVID-19 restrictions. As local retail and restaurants start to open up, "there is this great reset where you have an opportunity to actually grab market share that you've never had before," anticipates Foursquare's CEO David Shim.

As consumers' consumption habits adapt to shopping in-store again, "you need to get in front of these folks, because if you wait too long . . . the number two, the number three, the number four player in the space has an incredible opportunity to grab market share," said Shim on Live with Search Engine Land. Marketers can use location data to help them understand how consumers are behaving and what types of audiences are reemerging and forming new, post-pandemic habits.

Developing a voice search strategy? Don't forget Bing, says Katherine Waier Ong, owner of WO Strategies and long-time SEO. The search engine powers answers for Amazon Alexa devices and several car manufacturers. She also talked about what she looks for when hiring SEOs and the importance of training. Watch the full interview here.

Coming up Friday, Barry Schwartz will host a discussion on the Page Experience Update on the next Live with Search Engine Land. Barry will be joined by SEO content experts:

Aja Frost, Head of Content SEO, HubSpot
Sarah Teach, Evergreen Content SEO Lead, The Motley Fool
Marty Weintraub, Founder, Aimclear

If you'd like to join the conversation live at 1:00 p.m. EST, fill out this form.

Ginny Marvin
Editor-In-Chief

Pro Tip

Don't lose sight of intent

Today's #SELProTip comes from Bayshore Solutions.

"Good keyword research is essential for SEO, but make sure to focus on 'intent.' A term may be popular in one industry, but it may be relevant to most searchers for other reasons. Check search results first to make sure your keywords match what you want to rank for. #SELProTip"

Got a hot tip for your fellow marketers? Do you have an insight, practice or tool tip? Advice on communication, reporting or team-building? Let's get the word out! Tag your insight w/ #SELProTip on social media, and we may feature it here and on our channels.

Join us tomorrow for "How Digital Transformation Empowers Brands To Deliver To Consumers With Urgency"

We're living in a world disrupted by factors out of our control. But in the wake of a pandemic, companies still need to deliver – and with urgency. As shoppers navigate their interrupted world, they are changing the way they browse and shop for products. With delivery and curbside pickup turning into the preferred, and sometimes only, option for shopping, the integration of physical and digital channels in the supply chain is now more critical than ever. Join this webinar to discuss how disruptive changes to the CPG industry during the pandemic have accelerated the need to transform the way we do business.

There's still time to RSVP! »

Social Shorts

It was a bug, showing rich results for home page snippets.

Home page rich results was a bug. It was a bug when Google began showing rich results for home pages, but Google should be fixing this soon. It does not want home pages in the search results to show rich results.

Ranking before content analysis. John Mueller of Google was asked if Google does a first round of ranking for just the URL before it does any content analysis. In response, John said, "Not that I am aware of."

Page experience. It's never too soon to work on page experience. Mueller said on Twitter, "Working on improving page experience can take quite some time, and users appreciate any progress you make, so getting an early start is fine!"

Explore the SMX Next Agenda!

Searching for a professional training experience that delivers fresh, actionable SEO and SEM tactics for more traffic, leads, and sales? Search no more! Join us online, June 23-24, for free to access 40+ tactic-rich sessions from search marketing experts at Condé Nast, Microsoft, T-Mobile, and more!

See the agenda »