Today's B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it's a fact of business life. In this insight-filled whitepaper, you'll find a range of ideas, tactics, and advice on how to stay ahead in this multichannel, multi-touch, multi-player marketplace where much has already changed and more changes are just around the corner.
The topics include:
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How to leverage targeted B2B display ads in tandem with content syndication
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How messaging prospects from key accounts via top-of-funnel ads primes them for content offers
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The value of leveraging display ads in every stage of the funnel
