🔍 Award-winning tips to manage your search agency

Plus, new job openings in search and paid advertising

Jan 15, 2021 Good morning, Search Marketer, are you agency-side or in-house? Many in-house marketers are able to deep-dive and dig into the minutiae and data behind their brands. While agency-side SEO and SEM practitioners are the masters of breadth, often juggling multiple brands in varying industries. Many people have a preference for which side they prefer, but there are challenges to both.  In an interview with Search Engine Land's Matt Van Wagner, the 2020 SEO and SEM Agencies of the Year, Adam Heitzman of Higher Visibility and David Black of Wpromote chat about the intricacies of both being agency-side AND running an agency. Ultimately, in-house or agency-side, the goal is the same: "Make sure that you focus on how you can show value and manage the client's expectations," says Heitzman. Black adds, "I think it's simply focusing on what's coming and don't make your problems the client's problem. Give them what they need versus trying to make a buck." Carolyn Lyden Director of Search Content   Operations   Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year In an interview with Search Engine Land, the 2020 Agency of the Year award winners in SEO and SEM give a behind the scenes look at running an agency in 2021 and beyond. Adam Heitzman from Higher Visibility and David Black from Wpromote sat down with Matt Van Wagner to discuss how to vet clients, maintain client connections, and prevent employee burnout, plus their predictions for SEO and SEM in 2021. When asked what single piece of advice they have for other agency owners, Heitzman said, "If you're able to show value, manage expectations, and communicate with your clients, you're going to keep your clients." Black added in, "It's also focusing on what's coming, emerging opportunities, and different avenues–so expanding beyond Google into different channels." Read more and watch the interview here.   Webinar: How to build a marketing system of record Exceptional marketers ready to lead the comeback in 2021 need to innovate faster, and be able to quickly pivot budget, resources and plans when the company or strategic direction changes. With a Marketing System of Record, all work can be visible, trackable and actionable, allowing you to create end-to-end processes for any contingency. Join this webinar and learn how a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns, while allowing your team to prove their value. RSVP Today! »   Jobs   On the hunt for something new in 2021? Here are the latest career opportunities in search. Digital Marketing Intern – Spring 2021 @ Path Interactive (remote) Experience with search engines, internet usage, and basic online principles Experience with Google Analytics, Google AdWords, and social media analytics a plus Senior Manager, Digital Marketing @ AVIA (remote + Chicago-based) Adept with LinkedIn Campaigns, Google Adwords, Google Analytics Expertise leading and managing SEO/SEM, marketing automation, email, social media and digital advertising campaigns Senior SEO Manager @ Selfridges (remote + UK-based) Strong knowledge, understanding and experience of Performance Marketing channels Clearly understands the link between SEO and PPC Director, Paid Social @ Reprise Digital (remote + NYC-based) Full understanding of paid social landscape, new platform offerings and innovation Strong knowledge of math, statistical analysis and ability to understand and process data to inform future decision making   Week in Review   What happened in SEO and PPC this week? Check out the highlights here. Google updates the Search Console coverage report The updated report now gives you very specific categories and labels for errors and responses. Unlock actionable search tactics at SMX Report Grab your value-packed All Access pass now for just $99 or bundle with a workshop for extra savings! Yelp launches "health and safety measures" community feedback feature Yelp launches new rating feature for the community to leave feedback on local business social distancing and mask compliance. Google pauses all political ads through inauguration Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration   Dive deep with an SMX workshop SEO For Developers. Google Tag Manager For Marketers And Analysts. Which workshop will you choose? Join us online, February 24-25, for an expert-led, interactive training experience loaded with actionable tactics and proven advice… just $149! Register now »   Search Shorts   HTTP/2 crawling by Google. Video on traffic fluctuations. Google has released a video named traffic fluctuation (and ensuring healthy navigation).   It talks about how to spot these changes, how to aim to fix them and how to set up your site to avoid them. Links that are noindexed. There is conflicting information from Google on if it counts links that have been noindexed, John Mueller of Google said it depends. HTTP/2 crawling notifications. Google is now sending out notifications to site owners if Googlebot has begun crawling your site over HTTP/2.  These notifications are coming via Google Search Console.   What We're Reading   We've curated our picks from across the web so you can retire your feed reader. Google admits to running 'experiments' which remove some media sites from its search results – The Guardian Google trained a trillion-parameter AI language model – VentureBeat Google's December Broad Core Algorithm Update Part 2: Three Case Studies That Underscore The Complexity and Nuance of Broad Core Updates – GSQI How to Use the Search Results for Key SEO Research – BruceClay Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021) – Moz   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my preferences. © 2006-2021 Third Door Media. All Rights Reserved.

 

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الجمعة، 15 يناير 2021