What to Consider When Planning Your 2021 Media Strategy
Five defining trends will shape the media landscape in 2021. Having a pulse on current media trends will keep you ahead of the curve by preparing you for shifts in meeting consumers where they are, at any given moment.
Unlock Merkle's new Q1-2021 Media Insights Report that has all the latest trends, data, and considerations you'll need to jump start your Q1 media strategy and planning.
Ready to get started? Download the eBook to take smart action on:
- Experiences: Virtual alternatives to in-person events provide opportunities for direct connections to consumers.
- Social commerce: Continued growth is anticipated for commerce within social channels as brands extend their digital storefront.
- Gaming and sports: Increased popularity in gaming will unlock expanded demographics.
- Over the top and connected TV: Two key sources of entertainment that present new marketing opportunities.
- Cookieless future: Stay informed on the impacts of changes to privacy regulations and properly activate and measure media spend.
