🔍 Don't lose your featured snippets

Plus, new Filter Link Extensions in Microsoft Advertising

Jan 27, 2021 Good morning, Search Marketer, and have you switched your markup yet? Google announced in spring 2020 that content with data-vocabulary.org markup would be ineligible for rich snippets beginning in April. With COVID affecting so many businesses, they pushed back the deadline to January 31, 2021. That's right around the corner. If you haven't switched to schema.org markup yet, you will see any featured snippets and other rich results drop from SERPs. Rich results are a big deal for organic visibility and traffic–so it's a change you'll want to make ASAP if you haven't yet.  You can use Google's Rich Results Testing Tool to determine if your markup is working correctly. Check out the announcement here and get more details on the structured data change.  May the SERPs be ever in your favor, Carolyn Lyden Director of Search Content   PPC   Microsoft Advertising now offers Filter Link Extensions Microsoft Advertising has rolled out Filter Link Extensions in all markets, on desktop and mobile. This new feature enables advertisers to use categorized headers to showcase their products and deals. It may also increase your ads' visibility and relevance by providing users with a glimpse at your various offerings, so they can select the ones they're most interested in. There are 36 predefined headers, such as amenities like WiFi, pools and fitness centers for hotels, and the cost for clicking a filter link is the same CPC as clicks on the ad headline. Read More Here.   How to Avoid the Digital Transformation Trap Digital transformation promises productivity, profitability, customer satisfaction and increased speed-to-market. So why do more than 70% of digital transformation efforts fail, according to IDC? Successful transformation efforts start with a strong foundation: people, processes and then technology. Join this webinar and learn about the four pillars of the Marketing Technology Transformation journey. RSVP Now »   Schema   Google adds price drop appearance rich results to search results Google now supports price drop rich results in snippets in the US, on both desktop and mobile. To be eligible for the price drop appearance, add an offer to your product structured data (it has to be a specific price, not a price range). Google will then automatically calculate the difference based on your item's running historical average price. Tip of the hat to Brodie Clark for calling out this new feature. Read More Here.   Search Shorts   Speed, reading time and fast cars all in search Measuring site speed. John Mueller of Google said "there's no absolute answer for speed, because all tools are just trying to predict when users will become annoyed with a website. As you've probably noticed with your own browsing, that can sometimes be small things, or it can be something big." Bing estimated reading time. Bing is showing estimated reading time in its search results for some snippets. We're not sure if this is new, but it is nice to have. 3D car models in Google. Rajan Patel from Google shared a new feature in Google search to show "photorealistic 3D models" of popular cars like Porchse, Volvo, FCA and more. Try it yourself on mobile by searching for [porsche panamera].   Drive more clicks, traffic, and sales Data-driven decisions are your key to a more successful 2021 and beyond. Join us online at SMX Report, February 23, to take the first steps on this critical journey. Learn more »   What We're Reading   We've curated our picks from across the web so you can retire your feed reader. Changes to Hotel Ads pricing buckets in the Google Ads API – Google Ads Developer Blog Common Shopify Crawling Issues & How To Fix Them – DeepCrawl Google Search Console Issues With Canonicals & AMP Reporting? – Search Engine Roundtable Guide: 8 PPC strategies for retail marketers – Vertical Leap Yoast SEO 15.7: Helping you write better content – Yoast   https://searchengineland.com/ Additional Marketing Solutions for 2021 This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my preferences. © 2006-2021 Third Door Media. All Rights Reserved.

 

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الأربعاء، 27 يناير 2021