🔍 Google bans all political ads (again)

Plus, publishers get Google News reporting in Search Console

Jan 14, 2021 Good morning, Search Marketer, and add another ban to the list. Google is just another online tech and marketing platform jumping on the ban-wagon (see what I did there?). Not targeted at any one political party or figure, Google's ban, which starts today and goes through the inauguration, blocks all political ads.  While the ban only affects political ads, it's important to remember that ads are Google's main driver of revenue. With COVID hitting early last year, Google reported its first revenue decline in Q2 of 2020. Plus antitrust lawsuits against Google continue to pile up. All the factors working together make me wonder if big changes are ahead for the tech giant. Carolyn Lyden Director of Search Content   PPC   Google pauses all political ads through inauguration Google has again suspended all political ads beginning today through the inauguration. The first political ad ban took place after the November US election and lasted through December 10th. The new ban is set to last a week, but the company says they'll monitor the situation to determine if it should be extended. Google's ads policies ban content that incites hate or violence, but they regularly monitor ads around sensitive events: "We regularly pause ads over unpredictable, 'sensitive' events when ads can be used to exploit the event or amplify misleading information," says a Google spokesperson. The ad ban is comprehensive and includes ads run by news organizations and merchandisers. Read more here.   Webinar Today! Meet BIMI--The brand-boosting email security marketers must have for 2021 There's a lot of buzz around BIMI – Brand Indicators for Message Identification – Google's new standard that displays brand logos alongside DMARC compliant email messages. The goal is to protect brands from phishing campaigns by creating a strict DMARC policy that stops impersonation attacks. Join our BIMI experts for this webinar where they will explain everything marketing managers need to know about BIMI and why it is important to every organization that uses email. There's still time to register! »   Reporting   Google News performance report added to Google Search Console Publishers can now access new data in Google Search Console about their Google News visibility. The new dedicated performance report displays clicks, impressions and click-through-rate information for your performance on Google News and from the Google News app on Android and iOS. This data tells you which articles show up in Google News, which are most popular, and how audience behavior varies by reader location. The new Search Console report does not cover data from the "News" tab in Google Search. That data is covered separately in the Performance report for Search, filtered to the news search type. Read more here.   How to unify your marketing to deliver the ideal buyer's journey Sponsored by: Integrate Oftentimes, when we visualize the perfect buyer's journey, we're looking at it from a marketer's perspective, imagining what we're trying to achieve with our initiatives. But, ultimately, the definition of the perfect journey is in the eye of the buyer. The buyer doesn't really care about your programs, your channels or what technologies you're using, they're just trying to get enough information to make a purchase decision. We recently spoke to Integrate CMO Deb Wolf about the perfect buyer's journey and the obstacles marketing teams face when trying to deliver the ideal customer experience. In the lightly-edited conversation, Wolf shares specific tips for building connections between siloed channels, technologies and teams, as well as the reasons why this is so important today. Read More »   Dive deep with an SMX workshop SEO For Developers. Google Tag Manager For Marketers And Analysts. Which workshop will you choose? Join us online, February 24-25, for an expert-led, interactive training experience loaded with actionable tactics and proven advice… just $149! Register now »   Search Shorts   Google algorithms, SMITH and labels. Small Google ranking update. There is some speculation about a smallish Google ranking update that started around January 12th, this is unconfirmed but there are some signals that something might be going on. Google SMITH is just a paper. No, Google did not launch a new algorithm named SMITH, which stands for Siamese Multi-depth Transformer-based Hierarchical. It is just a research paper.  Danny Sullivan from Google confirmed this on Twitter for us. Google label for page experience. We've seen Google test the page experience indicator in the search results but that does not mean Google will launch it. Martin Splitt of Google said on Twitter it is just an experiment and it may never launch.   What We're Reading   We've curated our picks from across the web so you can retire your feed reader. An open fund for projects debunking vaccine misinformation – Google Blog How Ahrefs Counts Links and Domains – Ahrefs News Use Across Social Media Platforms in 2020 – Pew Research Center The Evolution of SEO [Video Presentation] – Moz Update to Customer Match Uploads in the Google Ads API and the AdWords API Starting March 1, 2021 – Google Ads Developer Blog   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my preferences. © 2006-2021 Third Door Media. All Rights Reserved.

 

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الخميس، 14 يناير 2021