🔍 The internet is no longer a series of tubes

Plus, Search Console adds more detail to coverage reports

Jan 13, 2021 Good morning, Search Marketer, are you using structured data on your site? Structured data is essentially extra intelligence to help search engines organize the information on and about your website. Markup helps search engines create semantic analytics–or the web of information and related topics that make the internet more like an intricate mind map (like Google's subtopics launch mentioned yesterday) than a series of pneumatic tubes. While it may have been considered an extra add-on in the past, Martha van Berkel makes the case that schema markup is critical to not only showing up in rich results, but to giving search engines the wider context of your business and website. Are you using structured data for your site? What differences are you seeing in your analytics since implementing it? Let me know! Carolyn Lyden Director of Search Content   SEO   How to use schema markup to make an impression in search Structured data helps search engines better understand the details behind your website and give them the details to include in rich results. Structured data helps Google with over 30 types of rich results, with more on the horizon. Site owners and SEOs can use schema markup for the following: Update users on COVID precautions: Since April 2020, Google has used schema markup for Special Announcements related to COVID. Emphasize your unique content and audience: Once you identify the key content your consumers need to find, spend time identifying what Google rich result you can achieve for that type of content. Inform Google about your content architecture: if you're optimizing your landing page for a software application and you don't show pricing or an aggregate rating, you won't be eligible for Product or Software Application rich results. Influence business decisions with semantic analytics: Gain insights into questions like: what author on your blog drives the most clicks? Or, does a video on a page impact web behaviors? Communicate brand changes: Schema markup is a great tool for explicitly calling out what changes are happening and when. Read more here.   Why search marketers shouldn't ignore the Microsoft Search Network Search advertising in 2020 is evolving alongside a rapid change in user shopping behavior. Microsoft Advertising has made significant strides in reaching previously untapped audiences, protecting user privacy and smartly integrating itself into the growing voice search and home demand market. Download this white paper from Adtaxi to learn how your business can use Microsoft Advertising's latest innovations to add a new edge to your search efforts. Learn more »   Local SEO   Yelp launches "health and safety measures" community feedback feature Yelp released its newest feature to help users navigate pandemic safety while still supporting local businesses. Options launched this past summer help businesses inform customers about COVID-related business changes like delivery, contactless pick up, and virtual classes. The new Yelp launch gives businesses even more options for keeping customers abreast of changes like heated outdoor seating and disposable menus. Customers can also now leave feedback about how well local businesses are sticking to COVID precautions like wearing masks and social distancing. A business' rating will be displayed on their listing with a green check mark when most users indicate that the measures are being followed with helpful information like "Social distancing enforced according to most users" or "Staff wears masks according to most users." Read more here.   Reporting   Google updates the Search Console coverage report Google Search Console has seen quite a few updates and changes in the past few months, and this week is no different. Google announced updates to the coverage report in Search Console to help users identify the specific errors that may prevent their sites from being crawled and indexed. The Search Console coverage report shows the indexing state of all URLs that Google has visited, or tried to visit, in your property. The fine-tuned reporting gets rid of generic "crawl anomaly" errors, provides more accurate soft 404 reporting, and includes a new warning type: indexed without content." Read more here.   Dive deep with an SMX workshop SEO For Developers. Google Tag Manager For Marketers And Analysts. Which workshop will you choose? Join us online, February 24-25, for an expert-led, interactive training experience loaded with actionable tactics and proven advice… just $149! Register now »   Search Shorts   Bad SEO practices can still rank in Google... Why bad SEO practices may rank in Google. Google's John Mueller explained in a search central hangout video why sometimes sites that have some bad SEO practices can rank. It is long, but Glenn Gabe summed it up in tweets or you can also watch the video. Home page links. Google's John Mueller said on Twitter "no, you don't have to link to all pages from the homepage."  I assume this is pretty obvious to those who manage sites with thousands of pages. google_global_site_tag will no longer be filterable. Starting the week of January 25, 2021, the customer.remarketing_setting.google_global_site_tag field will no longer be filterable in the Google Ads API. If you use this field in a WHERE clause of a GAQL query in a call to the GoogleAdsService.Search or GoogleAdsService.SearchStream method, you will receive a QueryError.PROHIBITED_FIELD_IN_WHERE_CLAUSE error. Similarly, the GoogleAdsFieldService.SearchGoogleAdsFields method will report this field as non-filterable.   What We're Reading   We've curated our picks from across the web so you can retire your feed reader. Getting Tech SEO Implemented – Areej AbuAli Google Search Console "Request Indexing" [Case Study] – Nick LeRoy Google Search Copied Content Mirror Site Canonical Bug – Search Engine Roundtable JavaScript SEO Best Practices Guide for Beginners – Content King App Moats and ditches from brand and generic traffic – Kevin Indig   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my preferences. © 2006-2021 Third Door Media. All Rights Reserved.

 

فيسبوك

تويتر

جوجل بلس

بينتيريست

منشور من طرف :

أضف تعليق

الأربعاء، 13 يناير 2021