There is a dizzying array of SEO services and tools to choose from, all differing in terms of size and capability. It's easy to feel bewildered by the all the auditing, tracking, and reporting tools on offer. Should you select an all-in-one platform, plump for different tools for each SEO element, or try to save money with a free online resource?
With SEO being the most important factor for a site's ranking, this decision shouldn't be taken lightly. After all, the SEO tool you choose can determine the success of your digital strategy and make your job much easier.
Evaluating which SEO tool is best suited to your organization's needs can sound overwhelming, but it doesn't need to be. Download this white paper to discover some of the most important questions you need to consider if your organization is looking to invest in an SEO tool.