With a Marketing System of Record, all work can be visible, trackable and actionable, allowing you to create end-to-end processes for any contingency. That way, when things change, your organization can change with it.
In this webinar, join Linnie Ciepielowski, Project Manager at Esri, and Melissa Harvey, Senior Product Marketing Manager at Workfront as they demonstrate four key reasons a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns, while allowing your team to prove their value.
You will learn:
- The importance of data and reporting for critical decision making
- How to develop end-to-end processes for marketing work
- How Esri quickly pivoted when everything changed around them without skipping a beat
- The right KPIs for marketing work success
Speakers:
Linnie Ciepielowski, Project Manager, Esri
Melissa Harvey, Senior Product Marketing Manager, Workfront
Thank you,
The MarTech Today and Digital Marketing Depot Teams
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
