| Yesterday I asked your thoughts on DuckDuckGo's 100 million searches per day announcement. Here are a few of the email responses I received. The feedback seemed to indicate that most marketers don't see DuckDuckGo as a player of consequence yet, but that it did have the potential to serve a very niche market of searchers: "I actually did switch to DuckDuckGo for a while! …This lasted for a solid 6 months before I made the decision to switch back to Google… Google was so much better at predicting what I need, and more than that, it knows what I like!" "I recently switched from Google search to DuckDuckGo for privacy reasons. The benefits started right away as pages load faster because all the extra baggage added by Google didn't need to load. I get less targeted results containing Google Ads, which I think is a good thing." "DDG has been my default mobile browser for over a year, and although I love the privacy protection, it simply is not as strong of a search tool. Just last night I was searching what it meant for a condo to be advertised 'with offer,' — DDG didn't know the right answer. Google had it at #4. This is a perfect example of how BERT gives Google a huge edge as the query can trigger results for 'condo offer.'" "I think that the cancelling of Trump and Parler + the potential increase of government regulation on social media will give people a second look at DuckDuckGo, which touts that it respects people's privacy. Their differentiation is loud and clear, and I remember reading in a book called YouTube Secrets that being different is better than being better." "DuckDuckGo … will never be number one, as long as Google has both an enormous amount of data to power and strengthen its algorithm for personalization and the power (money/platform) to secure its position as the default on browsers and operating systems across the globe." | 
