🔍 Duck ... Duck ... Goooooo!

Plus, notice a bump in your Search Console crawl rate? Don't be alarmed.

Jan 20, 2021 Good morning, Search Marketer, and have you tried other search engines?  Last year my husband got a new laptop and the default search engine was Bing. He vowed to use it for as long as possible, but within a few months switched back to Google again when he found Bing didn't "read his mind" as well as Google did. I remember back when Ask Jeeves was the new search engine, and we all typed in our queries in the form of questions. And if we didn't get exactly what we were looking for, we just assumed the information wasn't on the web yet. Not anymore! If we can't find what we were looking for now, we just reconfigure our search queries and try again. With DuckDuckGo reaching 100 million daily searches in a single day for the first time, we're definitely seeing another evolution in how people search. Google and Apple are slowly phasing out cookies as more users seem to be moving toward protecting their privacy online. Plus, using DuckDuckGo means you don't see a ton of Google products in search results–but will it be able to "read your mind" as well without tracking?Do you think DuckDuckGo will continue to grow in market share? What does that mean for the search industry? Send your thoughts my way at clyden@thirddoormedia.com. Carolyn Lyden Director of Search Content   Industry   DuckDuckGo's focus on privacy-minded users pushes it past 100 million searches in a single day On January 11, DuckDuckGo served over 100 million search queries for the first time in a single day. Yes, that's a record, but let's not sugarcoat it — this is nowhere near Google's search volume. A trend line (light blue) based on DuckDuckGo's daily average search data (dark blue) estimates that it can reach 1 billion searches per day by 2027 if it maintains this level of growth. For comparison, Google is estimated to serve over 5 billion searches per day, and that figure might increase by 2027. While this milestone does not validate DuckDuckGo as a major player in search, it may validate its strategy to concentrate on privacy-minded consumers. This model, which emphasizes overlooked audiences and focuses on a particular aspect of search, is one we see being employed by a number of newer search engines, including Ecosia, OneSearch and Neeva. It shows that search engines don't need to be as big as Google, or challenge it head-on, to carve out a successful business. Read more here.   Why search marketers shouldn't ignore the Microsoft Search Network Search advertising in 2020 is evolving alongside a rapid change in user shopping behavior. Microsoft Advertising has made significant strides in reaching previously untapped audiences, protecting user privacy and smartly integrating itself into the growing voice search and home demand market. Download this white paper from Adtaxi to learn how your business can use Microsoft Advertising's latest innovations to add a new edge to your search efforts. Learn more »   Search Console   Google crawl stats report now showing more crawls Back in November, Google launched the new crawl stats report, providing site owners with stats about Google's crawling history on their site. Now, the company has updated the report to show more types of crawls, although it's unclear what "types of crawls" refers to: It could be different Googlebots, not just for search, but Adbot for Google Ads, Imagebot and more. You may see a spike in the number of crawls reported for your site — if so, don't be alarmed: "This does not reflect additional crawling of your site, only improved reporting," Google wrote.  Read more here.   3 Critical PPC Lessons from 2020 for a Brilliant 2021 Sponsored by: Optmyzr The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. But the tumult of the past several months may be a hidden blessing. With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. Here are three lessons from 2020 for a banner 2021. Read More »   Big Picture   Why Clubhouse is hard for introverts Dharmesh Shah, Hubspot founder and CTO, hit the nail on the head with this LinkedIn post about being an introvert on the new social media app Clubhouse. The conference-call-focused platform seems to be a hit with search marketers, though, as I'm seeing more SEO- and PPC-focused calls pop up. What do you think? Weigh in here.   Have you seen the all-new SMX Report agenda? Earn more organic traffic, execute stronger PPC campaigns, and generate greater profits with actionable tactics from SMX Report — online February 23. Check out the brand new SEO and PPC learning journeys you'll unlock for just $99! See the agenda »   Search Shorts   Separate mobile URLs and mobile first indexing. John Mueller from Google posted a series of tweets explaining, again, how Google handles separate mobile URLs with its mobile-first indexing. You can catch up on that on Twitter. Google Tag Manager and structured data. Google's John Mueller said "if you can implement the structured data on the page itself, I'd aim for that. Google Tag Manager is great for trying structured data out & fine-tuning it, but on-page structured data is much more straight-forward & usually easier to monitor/maintain." Soft 404s and expired products. Google often will soft 404 your product pages that say, "out of stock". How long will that take is undetermined. Google's John Mueller said on Twitter "there's no specific timeframe" for that.   What We're Reading   We've curated our picks from across the web so you can retire your feed reader. ToTTo: A Controlled Table-to-Text Generation Dataset – Google AI Blog Case Study – A Small Business Beats Big Brands in SEO on Shopify – Adam Riemer Domain splitting as a solution to core update hits? – Kevin Indig Paying Bloggers To Write For Dofollow Backlinks Is Against Google Guidelines – Search Engine Roundtable The Best-Laid Plans: Can We Predict Anything About 2021? – Moz   https://searchengineland.com/ Additional Marketing Solutions for 2021 This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my preferences. © 2006-2021 Third Door Media. 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الأربعاء، 20 يناير 2021