🔍 10 offers in Google Posts | Google Ads API emerges from beta

Plus, Google sounds off on EU Copyright Directive, a budget warning script.

Mar 05, 2019 Good morning, search marketers, are you getting your fair share of exposure? Local businesses can get some more exposure for their promotional offers in Google search results with a new dedicated section for Offers in Google Posts. Enter up to 10 offers from your business. The new Google Ads API is now out of beta. If you're an API user, be sure to get up to speed before the beta version access gets cut off starting April 30. In boring but important developments, Google is urging changes to the European Union's Copyright Directive, which could be ratified within the next couple of months. The regulation would require search engines and news aggregators to pay licensing fees when content is featured on their sites. Lots more below including a Pro Tip with a Google Ads budget warning script. Ginny Marvin Editor-in-Chief Quick links to stories mentioned above: + Google lobs invective at EU Copyright Directive + Google My Business boosts visibility of business offers in Google Posts + Google Ads API now out of beta, v0 will sunset April 30   Pro Tip   A Google Ads budget warning script A Google Ads script can take preventative measures when you're on a limited budget to avoid letting Google spend more of your daily budget than you want. Set a percentage cap for the tool to warn you then add an email variable with a table of the campaigns to track the budget cap. "All that's left to do is to make sure you actually check your inbox once in a while," explains Daniel Gilbert of Brainlabs. You can copy the script here. READ MORE »   Live Webinar: How to Use Intelligent Site Search to Increase Conversions - Mar. 14 Sponsored by Coveo Web visitors today don't have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. With site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before. Join this webinar to learn more. READ MORE »   Search Shorts   Google algorithm updates and spam Another Google update. The past couple weeks have been busy. We have yet another unconfirmed Google update that may have touched down on March 1st. So that makes it March 1st, February 27th and February 22nd. Keyword stuff CSS. Go ahead, I dare you – stuff those keywords in your CSS. Google says they ignore it anyway. Is that spam? Are you unsure if something is against Google's webmaster guidelines? Google wants you to ask them and they can then clarify for you.   Reading List   We're also reading... Aimclear Takeoff – End of an era? – aimClear Blog Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO – Moz Now in more cities: Lime bikes and scooters on Google Maps – Google Blog 7 Tips for Structured Data on E-commerce Sites – Distilled EU Copyright Directive: One Step Forward, Two Steps Back – Google Blog Google Popular Product Carousel Snippet – Search Engine Roundtable Social Media Link Building Opportunities – Stone Temple   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الثلاثاء، 5 مارس 2019