🔍 Bing Ads goes 3D | Google intros Budget Planner

Plus, a Firebase indexing how-to, and a search CEO makes a case for contextual ads.

Mar 13, 2019 Good morning, search marketers, a new dimension has arrived in search. Have you seen 3D ads in Bing search results yet? We haven't (either), but they're out there to promote the Samsung S10 phone. Bing Ads, Samsung and Starcom agency Performics teamed up for the experimental desktop ad format. Users can rotate, zoom in and out and see product details in the ads, which expand to full-screen. Let us know if you see these in the wild — or have thoughts to share on where this might head — at editors@searchengineland.com. Google Ads users, take a look under the Tools menu to see if the Budget Planner is showing up in your accounts. Rolling out now, the new Budget Planner forecasting tool shows how changes in spend might affect campaign performance. Forecasts are based on your campaign history and auction data. You can't use it for new campaign forecasting, but you might check it out to see how changes you've got in mind might play out in your existing campaigns. "Privacy legislation is not anti-advertising," DuckDuckGo CEO Gabriel Weinberg told the Senate Judiciary during a hearing on online privacy regulation Tuesday in making a case for a return to a contextual advertising on the web. The anti-tracking search engine says its contextual ad model has been profitable since 2014. Lots more below, including a Pro Tip on Firebase indexing for apps. And happy 30th birthday, World Wide Web! Ginny Marvin Editor-in-Chief Quick links to stories mentioned above: + Google Ads rolling out Budget Planner forecasting tool + Bing Ads brings 3D ads to Search with Samsung   Pro Tip   Here's how to implement Firebase indexing for your app Let's get back to basics about app store optimization to improve your app's visibility. That means we need to review Firebase indexing (the tool to make your app content available within Google's search listings) to create universal links in your apps for both Google Play and Apple App stores. "Universal links enable apps to process HTML URLs. The process of setting up these links between an app and website differs for each app store. For iOS devices, upload 'Associated Domains Entitlement' in Xcode which lists the domains you want to associate with the app. Then you upload the 'app-to-site association JSON file' to each of these domains. The app should then be connected to the website and vice versa. For Android devices, the concept is the same. Connect the app using Firebase Assistant in Android Studio, and add the app indexing library to the project. Then, the structure needs to be defined and corresponding app screens need to be created matching HTTP URLs. Finally, add Android app links," explains Serena Pearson of the Kaizen agency. READ MORE »   Live Webinar: How to Use Intelligent Site Search to Increase Conversions- Mar. 14 Sponsored by Coveo Web visitors today don't have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. With site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before. Join this webinar to learn more. READ MORE »   Search Shorts   WWW turns 30, taller top stories & Bing crawl control Tall top stories. Google seems to be testing a taller, portrait mode for their top stories in the mobile search results. Dates in snippets. Google does want to get better at showing the right dates in the search results snippets despite sharing information about how those work yesterday. WWW turns 30. Google has a retro Google Doodle to celebrate the World Wide Web turning 30 years old on Tuesday. Talking about Doodles; you have a few more days to submit your Doodle4Google art. Bing crawl control. Have you tried using the crawl control functionality in Bing Webmaster Tools? Frédéric Dubut from Bing calls it one of his favorite features. Yoast SEO 10.0. Check out the new Yoast SEO 10.0 with a new SEO analysis toolset.   The Big Picture   When a page of blue links felt like a miracle The World Wide Web turned 30 yesterday, giving us cause to reflect how far we've come since 1989.   What We're Reading   We've curated our picks from across the web so you can retire your feed reader Google paid $105 million to two executives accused of sexual harassment – TechCrunch Google My Business Unlock Your Plan & Complete Your Tasks To Reach Your Goals – Search Engine Roundtable Google's Allo messenger waves goodbye – Engadget Learn what's trending in travel searches – Bing Ads Blog Murdoch's News Corp calls for Google breakup – Phys.org New Update for Google Call-Only Ads Allows for Additional Lines of Text – Seer Interactive The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing – WordStream YouTuber threatens Google, travels cross country to confront them, gets arrested in Mountain View – abc7news.com   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

فيسبوك

تويتر

جوجل بلس

بينتيريست

منشور من طرف :

أضف تعليق

الأربعاء، 13 مارس 2019