🔍 Shady SEOs put on notice | A WordPress safety plan

Plus, more on the "Google March 2019 core algorithm update" and PPC updates.

Mar 18, 2019 Good morning, search marketers, it's Monday, let's get this week optimized. We've all seen the "Get instant page 1 rankings" spam emails from shady SEO operations. That's just the tip of the iceberg of negative influences in our industry. I'm sure you have your own tales to tell. An official in Australia wants to see change and is seeking action against "dodgy" SEO practitioners that prey on small businesses. With news last week of a WordPress marketing plugin vulnerability, now's a good time to adopt a WordPress safety plan for your site. Updates and strong passwords may seem obvious, but hey, it never hurts to take another look. More advanced steps include locking down critical files and login access. For those following Google's latest core algorithm update, Google has issued a name and  naming structure for future core updates to make references clearer. We know it's still early days, but let us know what you're seeing from the now officially-named Google March 2019 core algorithm update in our quick survey. PPC folks, here's a quick rundown of some of the news of last week to keep you up to speed in the week ahead. Samsung is running 3D search ads on Bing — yes, 3D. Look for a Policy manager in Google Ads next month to centralize disapprovals and such. A new Budget Planner tool is rolling out in Google Ads and a non-dev-friendly query builder is out for the Google Ads API. Lastly, some are seeing a new text "Ad" label in Google, so green's days could be numbered. Lots more below, including a Pro Tip on making taxonomy changes and a potential Google AdSense antitrust fine. Ginny Marvin Editor-In-Chief Quick links to featured stories mentioned above: + A WordPress safety plan for SEOs and developers + SEO industry 'a minefield of dodgy practitioners': Australian official seeks action + No more confusion: Google gives core update a name, and a structure + Study: Brands are failing voice search optimization in 3 key areas + What are you seeing? Help us analyze Google's March 2019 core algorithm update   Pro Tip   Be careful when making taxonomy changes. Here's why "We are quite careful when adjusting taxonomies since even a small change can have ripple events throughout a large website," explains Jordan Silton of Apartments.com. "As a site scales, changing a name on only one or a handful of categories can impact thousands or millions of pages on a site. Keeping URLs the same should help to minimize disruption, particularly if the name change is close. For example, we have a filter on our site for low-income housing, which is also known as affordable housing or income-restricted housing. These terms are all synonyms and we changed the way we labeled the filter to help renters find the appropriate housing options. Even though we made changes, we kept the URL consistent. This helped us capitalize on the name changes by labeling the page appropriately while also keeping things consistent for search engines without a bunch of redirects or a whole new set of pages." READ MORE »   Live Webinar: 5 Steps for Competing (in search) with Digital Goliaths - Mar. 26 Sponsored by Adthena Amazon, Wayfair, Walmart, Booking.com dominate market share everywhere you look. Join our industry experts as they provide five steps to compete with these digital goliaths and build innovative, successful online brands. You'll learn how to use keyword testing to identify opportunities to win market share, police competitive brand bidding to reduce CPCs and protect branded keyword value, and build a strategy against your sector's Goliath. Join this webinar to learn more. READ MORE »   Search Shorts   Google antitrust, core update and SEO tips More Google fines coming? Google could see its third EU antitrust fine come down next week, Reuters reported Friday. The case stems from 2016 accusations that Google kept publishers using AdSense for Search from displaying ads from competing ad services. Google core update speculation.There is a tremendous amount of speculation around the Google March 2019 core update, don't let that speculation confuse you. This update needs time to fully roll out and to allow for a full analysis, so stay tuned — we are on it! Meta what? Yea, no. Google still doesn't use the meta keywords tag/attribute for search ranking purposes. Check daily. Did you know that Google tries to check your robots.txt file daily? It's true, they do. Render as fast as possible. Google tries to render your JavaScript as fast as possible and continues to work on improving that speed.   What We're Reading   We've curated our picks from across the web so you can retire your feed reader 5 Must Watch PPC Reporting Metrics For Small Businesses – PPC Hero How to Improve Keyword Rankings with Internal Linking – SEM Rush Link Impacts by Search Result with Will Critchlow – Siege Media The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday – Moz What Happens if Google Buys the World's Biggest Music Company? – Rolling Stone YouTube SEO: How to Rank Your Videos From Start to Finish – ahrefs   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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منشور من طرف :

أضف تعليق

الاثنين، 18 مارس 2019