🔍 Smart display adoption grows | Another reason to optimize images

Plus, a non-techie API query builder and a Google Shopping head-to-head.

Mar 12, 2019 Good morning, search marketers, seen any smart displays lately? As we look to the future of voice search, smart speakers still dominate, but smart displays are quickly gaining traction (think Google Home Hub, Amazon Echo Spot). That's according to two recent surveys. By the end of 2018, roughly 13 percent of smart speakers in U.S. homes had displays, up from a tiny 3 percent just the year before. That means there are now nearly 9 million smart displays in the market. People aren't using smart speakers much to buy things, but smart displays could change that behavior. Optimizing images is becoming even more important. Google appears to be showing more thumbnail images in mobile search results snippets. Some 70 percent or more of search results show as many as 5 image thumbnails, according to Moz and RankRanger. SEM folks, if you're using the Google Ads API, a new query builder is available, and you don't have to be a developer to use it. The web interface is marketer-friendly to build out queries for reporting.   And in case you missed the first installment of SMX Overtime last week, SEO and SMX speaker Lily Ray has answers to audience questions from the "Machine vs. Man: What Really Matters For SEO Success" session at SMX West in San Jose. Lots more below, including a look at how Google Shopping Actions stack up against Google Shopping campaigns. Ginny Marvin Editor-in-Chief Quick links to stories mentioned above: + Report: 65 million US smart speaker owners, smart displays quickly gaining traction + Google showing image thumbnails in mobile search results snippets more often + Google launches marketer-friendly Google Ads API query builder + SMX Overtime: What really matters for SEO success   Pro Tip   Who wins in a match up between Google Shopping Actions vs. Google Shopping? Everyone With the launch of Shopping Actions, Google has made one of the broadest product changes since Google Shopping began. Online retailers have been wondering if they should stick to Google Shopping, try the new marketplace, or try both. A new (non-Google) case study to test the idea was shared by Brian Roizen of Feedonomics. "Google is exposing GSA ads for low funnel searches and PLAs for high funnel searches. The result (of this experiment) was more clicks at a slightly higher Cost Per Click on Google Shopping alone, due to slightly worse performance and fewer conversions in PLA's," Brian said. "Having higher funnel search queries direct potential buyers to PLAs (and ultimately back to the sellers website) is also a good thing, as this is where buyers can gain a better understanding about a retailer that may make purchasing from that brand more compelling." Roizen went on to explain the final results of the experiment. "Overall, the total revenue for the company more than doubled, which is very exciting for retailers looking to try Google Shopping Actions in addition to Google Shopping." READ MORE »   Making the leap from automatic….to intelligent marketing automation Sponsored by Search Engine Land Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks — like lead management, email campaign development and landing page creation –because we're too busy to learn what marketing automation can really do for campaign effectiveness. READ MORE »   Search Shorts   It's about mobile Goodbye Property sets & hello Domain properties. Google is officially killing off the old property sets feature on March 28th but don't worry, the new domain properties may be automatically created for you. Tap target spacing. Google's lighthouse tool for mobile friendly SEO testing added tap target spacing as a feature. Disabling AMP. John Mueller from Google said on Reddit that if you disable AMP, it shouldn't impact your rankings. He said again: AMP is not a ranking factor. Responsive. Stop it with the separate mobile URLs. Go responsive already. Google's John Mueller feels all sites should just make the switch already.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Entity Normalization As Part of Google's Knowledge Graph – Go Fish Digital Google In-Depth Articles Go Missing Again – Search Engine Roundtable Google Maps hits 5 billion downloads on the Play Store, does it after YouTube but before the Google app – Android Police Social Mentions Build Brand SEO – Stone Temple What Google knows about you – Axios   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الثلاثاء، 12 مارس 2019