This step-by-step guide from QuanticMind will help you quantify the amount of opportunity you have to improve your returns via five discrete analyses to run on your program:
- Step 1: Keyword Level Efficiency Analysis
- Step 2: Percentage of Keywords without Clicks Analysis
- Step 3: Location Efficiency Analysis
- Step 4: Hour of Day and Day of Week Efficiency Analysis
- Step 5: Device Efficiency Analysis
