Good morning, search marketers, have you explored any new horizons lately?
Image search. The next frontier in monetization.
It's true that ads in Image search aren't totally new (Google extended Shopping ads to Image search in 2016), but get ready for ads to dominate the top of product-related Image search results.
Advertisers' Showcase Shopping ads (the ones with multiple product images) may now also start showing up in Image Search. Plus, Google is continuing to test its big Shoppable Ads (a la Pinterest and Instagram) for top of funnel queries in Image search.
With the latest update of Moz's Domain Authority metric, we asked Russ Jones of Moz about how SEOs should — and shouldn't — use DA. "Domain Authority is meaningless when it isn't compared to other sites, full stop," said Jones.
These days, automation for SEO is about so much more than making tasks less redundant. Columnist Jim Yu says SEOs who want to be the leaders of tomorrow should embrace automation to "scale and succeed in all facets of digital." And, Yu says, look to AI to simplify complex decision-making and prioritize your efforts all while improving consumer experiences.
Set aside some time this afternoon to join me and Andreas Reiffen of Crealytics for a webinar at 1:00 pm ET. We'll be discussing the evolution of search and our perspectives on the role automation will play in its future. Andreas will then present on "Google's Black Box Bidding Solution: A look under the hood."
Ginny Marvin
Editor-In-Chief
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