Good morning, search marketers, are you AMPed up for the coming week?
Would it surprise you to hear that half of enterprise pages aren't being indexed? It's not a content optimization problem, it's "a result of how these websites were built," said Adrien Menard, CEO of Botify. Different versions of pages and sites built for desktop, mobile, AMP are causing various indexing snags. Here's to indexing the other 50 percent.
The AMP team has introduced several feature updates so far this year, such as the ability to minimize video in the corner of the viewport as users scroll down a page. The video keeps playing while users scroll.
AMP Stories are also getting a bunch of feature updates. (If you're using those, I'd love to hear how it's going at editors@searchengineland.com).
Also, e-commerce sites can now submit their products to Google Merchant Center via schema on their sites. Not just for ads anymore, GMC will power product visibility in organic results now too. (FWIW, Pinterest already crawls sites for schema which it uses to power rich pins.)
If you've been meaning to send us your thoughts on Google's CTR on rankings statement, you're not too late. We'll be featuring reader feedback in a newsletter this week. As always, shoot us a note at editors@searchengineland.com.
There's more below, including a Pro Tip based on Marie Kondo's … messy website.
Ginny Marvin
Editor-in-Chief