🔍 SEO spam scourge | Yelp does verifications

Plus, voice search on the rise and Bing lets all advertisers Maximize Clicks.

Mar 06, 2019 Good morning, search marketers, are you voicing your queries these days? One of the biggest reasons sites get hacked? SEO spamming. And it's on the rise. A Sucuri report found that 51 percent of hacked sites in 2018 were targeted for "manipulation of search engine optimization." That's up from 44 percent in 2017. Most troubling is how hard it can be to detect so-called Search Engine Poisoning attacks. More evidence that voice is on the rise is here with Stone Temple Consulting's third-annual report on voice. One in five people use voice to search on their phones, with voice being the second-most popular option for conducting mobile searches on their phones – behind mobile browsers – the report found. Yelp has launched a new "Verified Licenses" program for local providers. The $1 a day paid product is similar to Google's Local Services ads. As with "Google Guaranteed" businesses, those verified by Yelp have badges displayed next to their listings. Yelp says testing showed higher visibility and engagement — particularly for businesses with few reviews. Bing rolled Maximize Clicks to all advertisers globally. The automated bidding strategy aims to drive the highest number of clicks within budget. Bing does offer some controls, including a max CPC and the ability to set manual bids for certain keywords and ad groups in a campaign. Lots more below, including thoughts on why Duck Duck Go's privacy matters — and why it's growing. Ginny Marvin Editor-In-Chief Quick links to stories mentioned above: + Yelp adds 'Verified Licenses' for local providers to lineup of paid products + Report: 51% of website hacks related to SEO spam + Maximize Clicks in Bing Ads now available globally + Voice gaining on mobile browser as top choice for smartphone-based search   Pro Tip   Why DuckDuckGo privacy matters The growth of DuckDuckGo suggests users want a platform that values privacy protection. "Look at how Apple is stepping up its narrative about protecting privacy," explains Adam Dorfman of Reputation. "Brands that ignore these signals do so at their own peril. I'm not suggesting that businesses make DuckDuckGo the focus of their attention. The growth of DuckDuckGo, though, underscores why it's important that you make Apple a priority, given the company's relationship with DuckDuckGo." He suggests keeping an eye on this search engine and, "more importantly, listen to your customers. What are they telling you about privacy?" READ MORE »   Live Webinar: How to Use Intelligent Site Search to Increase Conversions - Mar. 14 Sponsored by Coveo Web visitors today don't have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. With site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before. Join this webinar to learn more. READ MORE »   Search Shorts   Anniversaries, software & guideline updates... Screaming Frog v11. The beloved and popular SEO software product, Screaming Frog, has released version 11 with a nice number of new features. Check those features out over here. Localize those alts. Do you have a multilingual site that shares images across languages? If so, John Mueller from Google reminds you to localize the alt-attributes for those images. Guidelines update. The Google My Business folks added a new line to their guidelines. In short, make sure your business description is relevant to your business. Spy. Did you know you can see some of your competitors' Google Posts in Google My Business? Well, you can. Happy anniversary. Paul Haahr from the Google search team is celebrating his 17th anniversary at Google. He calls it the most fascinating thing he has done in his professional life.   What we're reading   Today's theme: Business issues & ad clicks Ensuring we pay fairly and equitably – Google Blog Google Is Still Working on China Search Engine, Employees Claim – The Intercept Key SEO Metrics: Branded vs. Non-Branded Google Organic Search Traffic – Keylime Toolbox March 1st Google Update: The Mysterious Case of the 19-Result SERPs – Moz Release schedules, selling digital downloads, and some bonus links – Yoast Best Detergent for Kids Clothes – Google's Perception of User Intent Matters for SEO – Eli Schwartz Google Ad Grant Terms & Conditions Fix? – Search Engine Roundtable Google to ban political ads ahead of federal election, citing new transparency rules – The Globe and Mail   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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أضف تعليق

الأربعاء، 6 مارس 2019