🔍 Big algo update | "Ad" label change coming?

Plus, DuckDuckGo in Chrome, in-depth articles changes and hotel search shakeup.

Mar 14, 2019 Good morning, search marketers, are you feeling the algo changes on your sites? It's a rare day that Google confirms an algorithm update, but that's what happened yesterday, with Google announcing a broad core search algorithm update that took effect Wednesday. What kinds of sites were impacted by the March 12 update? It's not clear, yet, but this kind of update is aimed at rewarding, rather than penalizing, under-recognized pages. Google has repeatedly said there's no action to take in response to updates like this. The green "Ad" label we've grown used to could soon be a thing of the past … It's been more than two years since Google tinkered with ad labeling on text ads, so we're about due. Google is now testing a black "Ad"  label that sits well above the ad headline. It might be time to give DuckDuckGo another look. The privacy-centric search engine is now a default search option in Chrome. But just because one Google entity recognizes DDG as a search engine, doesn't mean they all do. Google Analytics still counts DuckDuckGo traffic as referral by default. You have to set up a filter to fix that. Boo. The hotel booking industry could be facing a new reality. Google's out with a new hotel search and booking site. Will it send ripples through the market in the way Google Flights has? Finally, what's happening with Google in-depth articles? Close watchers say in-depth article listings have largely disappeared from the search results. Google told us it still surfaces "high quality, evergreen content" (OK) but has made a change to the coding associated with that kind of content that could make it hard for tracking tools to identify. Screen shots indicate the results have indeed changed. Lots more below, including Pro Tip thoughts on why you shouldn't give up on Google Posts. Ginny Marvin Editor-In-Chief Quick links to stories mentioned above: + Google released a broad core search algorithm on March 12 + Goodbye green? Google testing black "Ad" label in Search + DuckDuckGo a new 'default search' option for Chrome, is it time to start paying attention? + What's going on with In-depth Articles on Google? + What will Google Hotels mean for online booking sites?   Pro Tip   Here's why you don't want to give up on Google Posts Despite Google Posts appearing to have lost their prominence, there are still some good reasons to use them says Adam Dorfman at Reputation. He offers these suggestions for managing the tool. "1) Leverage content you're already creating and posting in all the other places that customers find you. Repurposing content is a far more productive way to attract customers with brand consistency. 2) Use strong calls to action with URLs that will attract customers to do business with you. 3) Make sure you complement your Google Posts with accurate location data such as your address and phone number, as well as compelling content such as customer ratings/reviews. Keep your knowledge panel up to date, accurate, and compelling." Dorfman adds this advice: "I suggest businesses calculate the lifetime value of each customer they attract against the cost in productivity required to keep the content fresh. Is the trade-off worth it? I suspect it will be." READ MORE »   Live Webinar: 5 Steps for Competing (in search) with Digital Goliaths - Mar. 26 Sponsored by Adthena Amazon, Wayfair, Walmart, Booking.com dominate market share everywhere you look. Join our industry experts as they provide five steps to compete with these digital goliaths and build innovative, successful online brands. You'll learn how to use keyword testing to identify opportunities to win market share, police competitive brand bidding to reduce CPCs and protect branded keyword value, and build a strategy against your sector's Goliath. Join this webinar to learn more. READ MORE »   Search Shorts   Let them rank Google Marketing event. Don't forget to register for the Google Marketing Live broadcast that takes place on May 14th. No exceptions. Google's John Mueller said they don't make exceptions for some sites unable to deliver clean headers when it comes to interpreting hreflang. You either have to "fix it" or "use a different method," he said. No direct influence. Google's search quality raters have no direct impact on Google's search rankings, said Google's John Mueller once again. JavaScript SEO tips. Google has posted a new video around JavaScript SEO that digs into titles, descriptions, content structure and more elements.   What We're Reading   We've curated our picks from across the web so you can retire your feed reader 5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them) – Moz Debugging Common SEO Issues Part 2: SEO Issues In Content – Authority Labs An All-Neural On-Device Speech Recognizer – Google AI Blog Google Search Shows Words You've Searched – Search Engine Roundtable Submissions Now Open: SEMPO Introduces 2019 Search Marketing Awards – SEMPO With Lookout, discover your surroundings with the help of AI – Google Blog Your mission, gumshoe: Catch Carmen Sandiego in Google Earth – Google Blog   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الخميس، 14 مارس 2019