🔍 Google Ad Editor and Bing Ads Custom Audiences are here

Plus, old Google Search Console keeps withering and more.

Mar 29, 2019 Good morning, search marketers, are you ready for a new look? The Google Ads treatment has come to Editor. Google Ads Editor version 1.0 rolled out Thursday. It sports a new look, with the biggest change being a revamped editing pane that displays on the right side of the interface. And new capabilities, most notably the ability to make changes across accounts — even across MCCs. The old version of Google Search Console OTOH keeps losing features. Several more reports are no longer accessible in the soon-retiring version. Turning now to Bing, Bing Ads Custom Audiences are now available in most markets. (Sorry, E.U., Norway and Switzerland where privacy trumps new first-party targeting capabilities.) On the privacy note, though, Bing Ads has taken a different approach to the way it handles advertisers' customer lists. Rather than uploading customer emails directly to the platform, advertisers will need to work with one of three DMP partners: Adobe Audience Manager, LiveRamp or Oracle BlueKai. Once integrated, your custom audience lists will automatically show up in Bing Ads. Lots more below, including tips to getting client buy-in on responsive search ads. Ginny Marvin Editor-In-Chief Quick links to stories mentioned above: + Bing Ads Custom Audiences now available in most markets + Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now + My top 10 favorite things about the new Google Ads Editor + Google drops more reports from old Google Search Console   Pro Tip   Here's how to get clients on-board with responsive search ads "It can be tricky to get clients comfortable with responsive search ads," explains Sean Murphy of Red Ventures. "I suggest following this process to move forward: 1) Show the Value: Find case studies of RSA's performing well from elsewhere in your agency or the industry. You want your client to be an advocate for this new feature. 2) Understand the True Concerns: Show you are willing to meet their advertising concerns. Ensure that claims and their 'disclaimers' all live in the same description, so they can't be disconnected. Pin required headlines to ensure they show in the appropriate spot. 3) Commit to Reviewing Served Ads: Address their concerns by committing to show what ad combinations are most commonly showing with them after the ads are live. Seeing what ads are appearing in the wild can help ease their concerns." READ MORE »   Create Landing Pages That Convert Sponsored by Sharpspring If you're looking to gather leads for your business, you need to have a landing-page strategy. This guide is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way. READ MORE »   Search Shorts   Work, traps & death - SEO covers it all RIP info command. Google told us they would be retiring the info command and now it is gone, gone forever. Angular. Doing a lot of Angular development on the web? Google released a help video on how to get that content indexed by Google search. It's a trap. Did know that the former Google spam fighter Matt Cutts still leaves honeypot traps for SEO spammers? Got work to do. John Mueller from Google said if a roboted-out page outranks a page indexed with content on it, then you've got work to do.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Mark Traphagen Joins the Aimclear Team and We Are Pumped – Aimclear Investis Digital Announces Acquisition of Vertical Measures to Enhance Digital and Performance Marketing Offerings – PR Newswire Tune in to March Madness for free with your Google Assistant – Google Blog Google Ads Developer Blog: Announcing v1_1 of the Google Ads API – Google Ads Google Is Reviewing Its China Search Project in Secret – The Intercept Google Says It Is Okay To Redirect Lower Quality Content Pages To Better Pages – Search Engine Roundtable How to Design an SEO Quiz for Your Prospective SEO Manager – Moz March 2019 Core Update. How big is Big? – SISTRIX Sundar Pichai met with President Trump about Google's government work – The Verge The 2019 Advertising Week Europe big blog recap of awesomeness – Bing Ads Blog Understanding the Hows and Whys of Google's Visual Evolution – Stone Temple   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. 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منشور من طرف :

أضف تعليق

الجمعة، 29 مارس 2019