| No matter how perfectly you've optimized a website, it will always require constant maintenance. Proactively reviewing your site's page speed can ensure you're not hurting the user experience or your ranking. "A font file here, a JavaScript library there, and before you know it, your website is crawling along slower than that dump truck at rush hour. And don't even get me started on WordPress plugins," explains Jeremy Knauff of Spartan Media. "If you have a small website (under 1,000 pages), then I recommend testing all of your pages. For websites over 1,000 pages, my recommendation is to first test the pages that drive 30 percent of your traffic. Next, test any pages not included in that dataset that are critical to your business. And finally, identify the pages in the bottom 10 percent in terms of organic traffic, highlight any that are somewhat to moderately important, and test them. "The good news is that you don't need to manually test each page. You can collect the initial data right inside of Google Analytics. "If a page typically loads in under three seconds, you're good to go. If it typically takes longer than three seconds, it's time to use a tool like WebPageTest.org or GTmetrics to identify the elements that are causing the issues." READ MORE » | 
