🔍 Do they or don't they use click-through? | The high stakes around fake reviews

Plus, how to report Google Maps spam and coping with out-of-stock items.

Mar 01, 2019 Good morning, search marketers, mystery solved? Well, Google gave us a statement on whether it uses click-through rate as a ranking signal. It's not likely to settle the debate. But ultimately the goals of visibility and engagement go hand-in-hand, so does it really matter if CTR is or isn't a ranking factor? (That's not rhetorical, we welcome your thoughts on this — editors@searchengineland.com.) To help crack down on fake info in Maps, Google has launched a form for businesses and users to report spammy or fraudulent activity. There's even a spreadsheet option to report multiple issues. And….Amazon's adding more Sponsored Products inventory. CPG brands that sell products on the delivery service AmazonFresh can now use Sponsored Products ads to promote their products there, too. Amazon started notifying partner agencies Thursday. Lots more below, including a Pro Tip on SEO and stock-outs, plus a Soapbox sound-off on fake reviews by our own Greg Sterling. Ginny Marvin Editor-in-Chief   Pro Tip   Don't let out-of-stock items hurt SEO When your e-commerce site has out-of-stock products, there are strategies to manage indexed pages and turn the customer experience into a sale. The first one is to find out how much you are actually losing. "Each industry is different and each online shop has its own rules. To know the scale of the problem, you need to know the numbers, so put Google Analytics to work," explains Max Cyrek of Cyrek Digital. "You can get the display page information about the product (name and product code) to indicate the product's availability. If you want more precise information, you can send the information once per session by saving a cookie [to track] in Google Analytics." READ MORE »   Live Webinar: Google's Black Box Bidding Solution: - March 7 Sponsored by Crealytics In today's world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from their peers – keyword research, ad copy and target URL creation – have fallen victim to these giants' automated solutions, including Smart Bidding, Google Shopping and Responsive Search Ads. Join Crealytics founder and CEO Andreas Reiffen and Third Door Media's Editor-in-Chief Ginny Marvin as they discuss how leading retailers can survive – and thrive – in an era of broad access to automation tools. READ MORE »   Search Shorts   Google ranking update touched down... Did you see it? There is chatter and signals pointing to another unconfirmed Google search ranking algorithm update on Wednesday.  Did your rankings change? Get your popcorn. Martin Splitt from Google announced on Twitter that Google is starting a new video series on JavaScript and SEO – don't miss it. The need for … Trey Copeland released a new tool that integrated with the PageSpeed API to give you an historical view of a URL's pagespeed changes over time – it is called SpeedMonitor.   SMX Update   Wanted: Speakers For SMX Advanced Do you enjoy sharing your search marketing strategies and tactics with a group of exceptional peers? We'd love to hear from you. Tell us what you'd like to speak about at SMX Advanced and, if chosen, you'll receive an all-access pass to experience everything planned for the intensive two day event. We're looking for specifics that provide the best experience for our attendees. When crafting your pitch, keep these points in mind: Understand the session's goal. Don't propose "thought leadership" if a session is explicitly tactical. Provide key takeaways that the audience can use right away. Be very specific about what you intend to cover. We don't want a high-level overview – we want facts, advice, case studies, proven tactics – concrete statements about what you will share with attendees. Ready? Submit your best idea for speaking at SMX Advanced for the opportunity to wow your peers in the search marketing community.   The Soapbox   Fake Reviews Aren't Fake News Large majorities of consumers now rely on product or service reviews when deciding what to buy. In fact, according to recent survey data, online reviews are the single largest influence on purchases, more than price, proximity or word of mouth.   Perhaps because of this (and their influence on rankings), fake reviews are a growing problem. Analysis from Fakespot found pervasive review fraud on Amazon — in some cases constitute the majority of reviews in a category (e.g., electronics).    Overall, 30 percent of reviews on Amazon were found to be "inauthentic and unreliable." That extends to retail sites such as Walmart (52 percent) and Sephora (32 percent). There are also lots of fake reviews on Google, although the problem hasn't been quantified. Of the major online platforms, Yelp takes the fastest and strongest action against review fraud. Google and Amazon's efforts have been uneven at best. But recently the FTC penalized an Amazon seller who purchased positive reviews. That may signal a more aggressive enforcement posture going forward – let's hope so. Greg Sterling Contributing Editor, Search Engine Land Want your moment on the Soapbox? Email walmeida@thirddoormedia.com   Reading List   Today's theme: Say hello to an AMP update Verifying A Google Search Console Domain Property With Cloudflare – Move It Marketing Goodnight Sweet Prince – A Farewell to Google Average Position – Merkle Google John Mueller's Greatest SEO Success Story Was… – Search Engine Roundtable Google Takes New Policy Approach Amid Growing Global Threats – Bloomberg New Local Pack & Hotel Pack Report with Deeper Insights – RankRanger PPC Campaign: How to Identify the Winning Formula (An Agency Experience) – SEM Rush SEO World Rankings 2019 – Search Metrics   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الجمعة، 1 مارس 2019