🔍 Fake local listings | Mobile testing tools

Plus, a maps API to search by time and call analytics as 'conversational intelligence'.

Mar 26, 2019 Good morning, search marketers, rest assured, this newsletter is not fake. Not so for many local listings. The majority of listings for car accident attorneys on Google search results are fake, says Joy Hawkins. That's just one sector impacted. The problem, says Joy, is Google's ranking algorithm has a huge flaw in its local results that opens the door for lead generators to take advantage. Google's AMP and mobile-friendly test tools now let you quickly test code edits. The feature could help you save time and reduce risk of pushing out problematic code. Time and distance aren't synonymous. That's more than a pseudo deep thought; it's the underlying concept of the new TravelTime maps API. Designed for sites and apps that incorporate maps and directions into their services, the TravelTime API lets users search by time rather than distance. UK-based Jobsite, for example, taps the API to let job seekers on its site search for jobs based on commute times rather than distance, which can have quite different outcomes. Marketers have only scratched the surface of what call analytics can do, Greg Sterling concludes in his latest On Location column. Companies are using call tracking technology for sales enablement, building lookalike audiences, content marketing and increasing conversions. Bing Ads doubled the number of accounts it took down in 2018 compared to the prior year. Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention, according to its annual report on ad quality. Google's webspam fighting efforts of 2018 focused heavy attention on hacked sites, user-generated spam and bad linking. Lots more below, including a Pro Tip on Google Shopping formats. Ginny Marvin Editor-in-Chief Quick links to stories mentioned above: + The majority of listings for car accident attorneys on Google are fake + Google AMP, mobile-friendly testing tools support code editing + Bing Ads bad account takedowns doubled in 2018 + Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities + TravelTime maps API lets users search by time rather than distance + How call tracking is becoming 'conversational intelligence'   Pro Tip   It's time to take advantage of new Google Shopping formats "Shopping will continue to be the biggest Google paid search growth opportunity for most online retailers," predicted Andy Taylor of Merkle back in January. "As such, brands need to be investing time and resources into feed management and proven campaign optimization tactics like query mapping. Advertisers also need to be taking advantage of new Shopping format variations to ensure they appear for as many relevant queries as possible." As things continue to develop this spring, "we should also gain a greater understanding of Shopping Actions' potential. If Google Express takes off (a BIG "if"), Shopping carousels could end up mostly made up of Shopping Actions sooner rather than later. Marketers should stay tuned in to how things are developing." READ MORE »   A Guide to Outsourcing SEO Sponsored by Boostability Search Engine Optimization, when done correctly with the right tools and the right people, can be an enormous benefit to your business and product offerings. This white paper from Boostability explores why Outsourcing to an SEO-specific vendor is a great option for many who want to offer SEO READ MORE »   Search Shorts   Another Google update or the rollout continues? Google search fluctuations. It may be a continuation of the March 2019 core update or maybe something else, but we are seeing continued fluctuations in the Google search results. Schema not required. Schema is not required for featured snippets. Google confirmed it. Blame or thank Gary Illyes. Gary Illyes from Google was the individual who discovered that rel=prev/next was not being honored by Google. Slide in article. Google is testing a feature in image search where an article can slide right in. Goodbye Google+ webmaster community. Google is saying goodbye to its Google webmaster community on the Google+ social network in the next few weeks.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Enough is Enough: SEO is Not Optional – Friday Blog Optimizing for Searcher Intent Explained in 7 Visuals – Moz Google launches hotel search site: "This could undermine OTAs" – Hospitality Net Google says it doesn't use rel=prev/next for pagination – Yoast Google's rel=prev/next Communication Method: Nothing Has Changed – Search Engine Roundtable Local SEO for Multi-Location Businesses: How to Guide – HigherVisibility Ranking Content Quality Analysis (RCQA) for Better Keyword Research – Stone Temple The March 12, 2019 Google Core Algorithm Update – A Softer Side of Medic, Trust And The Link Graph, Quality Matters, and "The Kitchen Sink" – GSQI   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الثلاثاء، 26 مارس 2019