🔍 Goodbye voice search, hello Google Assistant

Plus, cross-domain tracking in Google Analytics and more.

Jul 30, 2019 Good morning search marketers, is a mobile search shakeup coming?  Google Assistant is becoming more and more prominent across Google's ecosystem. Now it's poised to supplant Google voice search. Google has begun replacing the blue and red voice search microphone icon with Assistant's icon on the home screen of Android handsets. "The difference is the multi-platform emphasis and the expanding capabilities of the Assistant, which is more conversational, and potentially transactional, (e.g. Duplex) than ordinary search," reported Contributing Editor Greg Sterling.  Why should SEOs — and even SEMs — care about this? "Any distinction between the Assistant and what we might call 'traditional mobile search results' will probably disappear in the relatively near future," Greg predicts.  Have you received a notice from Google to "Remove 'noindex' statements from the robots.txt file" of your site? If so, you're not alone. As of September 1, 2019, Google will no longer support the noindex directive in robots.txt, and you'll need to implement one of the suggested alternatives Google provides. We've got a lot more for you below, including a Pro Tip on setting up cross-domain tracking in GA the right way.  Ginny Marvin Editor-In-Chief   Pro Tip   Here's how to set up cross-domain tracking in Google Analytics "If you're using the same Google Analytics account across multiple domains, you should enable cross-domain tracking to ensure that users are being tracked properly when going from one domain to another. Otherwise, they'll be seen as separate visitors to each domain," explains Tim Jensen of Clix Marketing. "First, under 'More Settings' for your GA variable, open the 'Fields to Set' section. Type 'allowLinker' for Field Name and 'true' for Value. Next, further down in the 'More Settings' options, click the 'Cross Domain Tracking' dropdown. In the 'Auto Link Domains' field, insert all domains you'd like to track, separated by commas. If you're using a form that takes a user to another domain upon submission, you'll also want to choose 'True' in the 'Decorate Forms' dropdown. Save the variable and submit to push live. You should now see unified reporting across domains, eliminating duplication of user counts if the same people visit multiple sites with your GA tag. Learn More »   Compare 14 top marketing automation platforms Sponsored by Digital Marketing Depot MarTech Today's "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for B2B marketing automation software platforms. This report includes profiles of 14 leading B2B marketing automation vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing. Read More »   Search Shorts   Good old fashion SEO advice. Inches or ". Google's John Mueller said there is no real difference for SEO purposes between writing "inches" or using the inch " symbol in your content. Best URLs. Google will just pick your best URLs to index when looking at your XML sitemap file says Google's John Mueller. Hidden URLs. When using the Google removal URL tool, it just hides the URLs from the search results, it doesn't remove those URLs from Google's index. Be in control. Host your own website on your own domain, you need that control. Google's John Mueller wrote on Twitter "I'd strongly recommend hosting your website on your own domain name, if you can. That gives you control for the long run, and lets you move to other platforms if you wish. It's a small investment, and it gives you many options for the future."   What we're reading   We've curated our picks from across the web so you can retire your feed reader Apple contractors 'regularly hear confidential details' on Siri recordings – The Guardian Badshah's Paagal: How To Be A Superstar With Help From Google Ads – Bloomberg Does PPC Make The World A Better Place? – PPC Hero Google Treats Links In Primary Content & Boilerplate Content Differently – Search Engine Roundtable Helping Australian consumers, businesses and publishers – Official Google Australia Blog Is Mobile Pagination About to Make a Comeback? – Brodie Clark Consulting SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies – Practical Ecommerce   Join Us   SMX East: Bigger & Better Than Ever! Join us for the largest gathering of search marketers on the East Coast - Search Engine Land's SMX East, November 13-14, 2019. You'll unlock an absolute firehose of content: 70+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and beyond – plus exclusive community networking, delicious meals, free WiFi, and more. we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الثلاثاء، 30 يوليو 2019