🔍 When will voice commerce take off? | Ad customizers come to Microsoft Advertising

Plus, A/B testing with dynamic sites and more.

Jul 11, 2019 Good morning, search marketers, ad customization across platforms just got easier.  You may already familiar with ad customizers in Google Ads, and now you can use them in your Microsoft Advertising campaigns. Ad customizers have now rolled out to all Microsoft Advertising accounts globally. You can import existing ad customizer feeds and ads with the Google Import tool or set them up via the API. One unique thing you can do in Microsoft Advertising is target ad customizers by audience ID. For example, you can show a special offer to a certain retargeting list. Voice as a commerce mechanism hasn't exactly taken off as many had predicted would have happened by now. A new forecast from eMarketer, however, predicts 31 million American's will "shop" via smart speakers this year. Why is the word shop in quotes, you ask? Well, eMarketer defines it as "browsing, researching products and adding things to a shopping cart." Which means it's more accurate to say 31 million will display shopping intent via smart speakers in 2019. The research firm does expect 21 million will actually make a purchase from a smart speaker, but nearly all of those purchases will be for digital goods such as streamed movies and music. For commerce to truly take off on smart speakers, Search Engine Land's Greg Sterling says, the smart speaker platforms need to make usability improvements and deal with privacy concerns to realize their full potential. In the meantime, marketers should prepare for voice commerce to catch on by following local and mobile SEO best practices (for example, local services must be in the Google Guaranteed program to be eligible for Google Assistant and Google Home results) and experimenting with voice skills and actions. Read on for a Pro Tip about dealing with the unique challenges of running A/B tests on dynamic sites from Robin Rozhon of Electronic Arts and more. Ginny Marvin Editor-In-Chief   Pro Tip   Here's a tip for dealing with dynamic rendering when using external A/B testing tools "I'd want Google to see only one version of a page," explains Robin Rozhon of Electronic Arts. "This means I'd serve the old version to search engines until the new tested design is permanent. You're already doing user agent detection because you use dynamic rendering so you can block adding the A/B testing code to a page when a request comes from a search engine bot and add the A/B testing code only if the page goes to a user." Learn More From SMX Advanced »   How B2C marketers can improve their budget planning process Sponsored by Nielsen Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen survey of B2C marketers found that less than half of respondents (40%) feel very confident in their team's ability to determine the most effective way to allocate their marketing budget. This report presents these findings along with recommendations for how to improve the budget planning process. Read More »   Search Shorts   Mega menus, canonicals and selling SEO... Mega menus and Google. Do you use mega-menus on your e-commerce site?  Well, John Mueller from Google is asking about that practice. Though he said he had nothing to announce, he is asking questions… Selling SEO to Googlers. Just stop it already. Stop spamming Googlers with your SEO services, link building, content development, etc.  It just isn't a good idea to email Gary Illyes with your SEO spam. Disavow on canonical. FWIW, Google's John Mueller says the disavow is only necessary for the site with the canonical URLs (but it doesn't harm to do the rest if you're unsure).   What we're reading   We've curated our picks from across the web so you can retire your feed reader A Crowdsourcing Evaluation of Clustered Search Results – Go Fish Digital Amazon's Alexa will give medical advice from the NHS – Engadget Cruz to hold hearing on Google's alleged anti-conservative bias next week – The Hill Google Lens can tell you about the people behind local artworks – Engadget Google Promotes Google Assistant For Jokes – Search Engine Roundtable How to Do Keyword Research Like Randy Ray – SEO Theory   Join Us   SMX East: Bigger & Better Than Ever! Join us for the largest gathering of search marketers on the East Coast - Search Engine Land's SMX East, November 13-14, 2019. You'll unlock an absolute firehose of content: 70+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and beyond – plus exclusive community networking, delicious meals, free WiFi, and more. we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الخميس، 11 يوليو 2019