🔍 Google moves to formalize Robots Exclusion Protocol | The search marketer of the year mindset

How to track button clicks with Google Tag Manager and more.

Jul 02, 2019 Good morning search marketers, let's make it official. Yesterday, Google announced that it posted a Request for Comments to the Internet Engineering Task Force to formalize the Robots Exclusion Protocol (REP) specification. Although it's been around for a quarter of a century, the REP has yet to become a formal standard despite every major search engine using robots.txt as a crawling directive. Is anything really changing, though? Our own Barry Schwartz posed that question to Google's Gary Illyes, to which he replied, "No, nothing at all."  Along with that announcement, Google also said that it's going to be open-sourcing its robots.txt parser — you can access it on Github right now. Managing campaigns, developing strategies, pleasing clients and adapting to the circumstances are all table stakes for successful marketers, but what really sets the best apart? Felicia Delveccio, director of digital media at DAC Group and a Search Engine Land Award search marketer of the year winner, says it's largely about relationships. Her long-view approach and emphasis on listening to her client enabled her to lead an 18-month realignment that checked off all the boxes in terms of success metrics (including a whopping 971% increase in store visits) as well as identifying new opportunities.  I'm going to stop here, but there are more insights below. Keep on reading for your Pro Tip on how to track button clicks with Google Tag Manager as well as your daily Search Shorts and much more.  George Nguyen, Associate Editor   Pro Tip   Here's how to track button clicks with Google Tag Manager "GTM can track clicks on just about any website element you want. Some examples of button click actions to track include: Purchase links leading to third-party seller sites, 'Add to Cart' actions, Links to social media profiles, Click-to-call buttons, Subscribe buttons and PDF downloads," explains Tim Jensen of Clix Marketing. "First, you'll need to set up a trigger to pinpoint the click(s) you want to target. Next, you can set up event tracking to fire a custom event into Google Analytics when the click happens, or associate the click with an ad platform conversion tag. Create a new trigger and select a trigger type of Click – All Elements. You can then specify which clicks to track using as many parameters as you'd like. For instance, you could track a Download button with a specific ID only on your landing page URL." "Finally, associate the trigger with the tag(s) you want to use for sending data back into Google Analytics, Google Ads or other platforms." Read More »   A Marketer's Guide to a Perfect Launch Sponsored by Pantheon Websites constantly launch late and over budget. With so much depending on website success, it's important to make sure your marketing organization is both aware of common agile marketing challenges and how to overcome them. Learn how to avoide the key factors which bottleneck marketing team productivity and the 7 steps to a successful website launch. Read More »   Search Shorts   Old can still be relevant... Old articles can be relevant in Google.  Google's John Mueller said on Twitter, "Sometimes even posts from 2014 are relevant. The date is not the only ranking factor." Minify CSS & HTML. You can benefit from minifying your HTML and CSS, says John Mueller of Google. Image sitemaps localized? You do not need to localize your image XML sitemaps, according to Google. Learn more over here.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Get clearer insights with prominence metrics – Microsoft Advertising Google To Crack Down On Sites Leasing Out Its Subdomains – Search Engine Roundtable Microsoft continues distancing Cortana from Windows – Engadget Microsoft's Bing, MSN Don't Infringe Web Server Patents – Bloomberg Ready for takeoff: Meet the Doodle for Google national finalists – Google Blog Responsible AI: Putting our principles into action – Google Blog Why Content Is More King than Ever – Stone Temple   Join Us   Unlock actionable SEO & SEM tactics to accelerate your campaign's success. Attend SMX East in NYC! Attend the only conference in the East Coast entirely devoted to search marketing: Search Engine Land's SMX East, November 13-14, 2019. Join us for a deep dive into SEO and SEM tactics, networking, and top amenities including WiFi, delicious meals, and snacks. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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أضف تعليق

الثلاثاء، 2 يوليو 2019