🔍 Overstock shares its SEO success recipe

Plus, Brad Geddes on PPC automation and more.

Jul 09, 2019 Good morning search marketers, wanna hear a happy story? For years, Overstock.com faced one SEO roadblock after another. In 2015, the company blamed Google for an 18% drop in its stock price, and its rankings slid in both 2017 and 2018. But the trend is looking a whole lot better now. Overstock reported a 97% increase year-over-year in organic traffic in the first quarter of 2019. What's been the recipe? Seth Moore, chief strategy officer of Overstock, and Nate Auwerda, the company's chief technology officer, told us they credit technical changes, user experience improvements and refreshing and consolidating a lot of the 20-year old site's content for the reversal.  Overstock says it benefited from the June core update. But Auwerda says the company no longer thinks in terms of "chasing the algorithm" and instead prioritizes UX. You may recall our look at Cars.com's organic lift after its competitor CarGurus.com saw rankings drops after the March core update. Cars.com reiterated that its SEO strategy wasn't going to change as a result. The company continues to invest in content and improving site performance. Both stories highlight the benefits of staying focused on the fundamentals and keeping the user at the forefront of your SEO efforts.  Read on for Brad Geddes' look at putting a framework together for PPC automation and more.  Ginny Marvin Editor-In-Chief   Pro Tip   Where do we draw the line on automation for PPC? "If you can't make a workflow then you can't automate it, you can't repeat it, and you can't be consistent in what you do," cautions Brad Geddes of AdAlysis. Brad suggests you look at your automation recommendation and ask: 1) Does this fit for how we think accounts should be optimized? 2) Should we test it? Sure, put a test in place and actually run a test, rather than making blind modifications. 3) Did it work? If yes, should you now roll it out in other places. You often do not want to roll out account wide as that can have a lot of impacts. More from SMX Advanced... »   Search and GenZ Sponsored by Adthena Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as an important quality in brands that are advertising to them. Read this report from Adthena to learn key stats and facts on what makes Gen Z tick when it comes to search, ads, and their preferred brands Read More »   Search Shorts   Older and wiser but younger and faster... Age of domain name. Google's John Mueller once again has to debunk domain age as a ranking factor.  Older domains do not have an advantage nor do new domains have an advantage in Google's core ranking algorithm. More than two links.  John Mueller from Google said it again. You need more than one or two bad links to trigger a manual action for unnatural links. Google My Business sidebar. Google added the services and products section to the navigation menu within the Google My Business dashboard. Those features have been around a while but now have their place in the menu. Mobile-first indexing delay? Is your site ready for mobile-first indexing but Google has not yet switched it over? John Mueller from Google says not to worry.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Google Business Reviews Disappearing – Search Engine Roundtable Optimising for Search Intent and SERP Features – Periscopix Google faces contempt charge for failing to remove defamatory reviews – The Age India's latest Google probe sparked by junior antitrust researchers – Reuters Google suspends New Zealand 'trending' emails after suspect's name released – Reuters New Things I've Learned About Google Review Likes – Moz Opinion | I Used Google Ads for Social Engineering. It Worked. – New York Times Google joins Dish in talks to create 4th mobile carrier: sources – NY Post   Join Us   SMX East: Bigger & Better Than Ever! Join us for the largest gathering of search marketers on the East Coast - Search Engine Land's SMX East, November 13-14, 2019. You'll unlock an absolute firehose of content: 70+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and beyond – plus exclusive community networking, delicious meals, free WiFi, and more. we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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أضف تعليق

الثلاثاء، 9 يوليو 2019