🔍 Product advertising is taking off

Plus, a new AMP-enabled image search feature and more.

Jul 26, 2019 Good morning, search marketers, are we in a commerce boom? Spending on product advertising on search, social and marketplace channels is outpacing overall spend growth. That's according to Kenshoo's second-quarter look at activity on its platform, and is in line with what Merkle reported on its client base as well.  Search product spend grew by 30% year over year in the second quarter, compared to an overall search spend increase of 10%. Product ad spend on social increased 38% last quarter. And retailers advertising through Kenshoo spent nearly as much in the second quarter on Amazon sponsored ads as they did in the holiday fourth quarter of 2018. This trend is not likely to slow as we head into the back-to-school and holiday seasons.  Take a look at Google Image search and you might see the new "Swipe to Visit" feature after you select an image. "Swipe to Visit" will display a preview of AMP-enabled websites. Users can then swipe up on the preview to load the full AMP page. If your site already supports AMP, there's no action to take on your end.  Traffic data from AMP in Google Images will also be viewable in a Search Console performance report in a new search area called "AMP on Image result." That will roll out in the coming weeks.  I'm thrilled to announce that the agenda for SMX East is now live. If you're interested in speaking, be sure to check out the tips laid out here. In addition to a full slate of SEO and SEM sessions, we'll also have special-focus tracks for digital agencies and multi-location businesses. I hope you'll mark your calendar to join us in NYC this November 13-14! Ginny Marvin Editor-In-Chief   Pro Tip   Focus on the platforms your customers are most likely to use "While having positive reviews on any platform can be a boon, remember that one of the golden rules of effective e-commerce SEO is to focus on the platforms that are most relevant to you and your customers," explains Ronald Dod of Visiture. "Consumer goods companies will likely focus on Amazon and other retail sites. Restaurants, bars and venues will want to keep a good Yelp rating, as will professional service providers like plumbers and accountants. (Businesses of the latter type may want to keep Angie's List in mind as well.) Facebook and Google reviews, meanwhile, are broadly applicable across many types of goods and services." More On Reviews »   Local Marketing Solutions Guide Learn the benefits of local marketing solutions software for multi-location businesses and compare vendors. This guide from MarTech Today examines the market for local marketing solutions and includes profiles of 17 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Read More »   Search Shorts   Loops, suspensions and Google welcomes Bing. Redirect loops. Google will ignore your redirect loops, as they should, says John Mueller of Google. Bing speaks at Google conference. Check it out, a Bing rep was invited to speak at the new Google Webmaster Conferences. Short names and Google local suspensions. So we thought Google fixed those Google My Business suspensions but it may not be true. A Google rep said they are still working on the suspensions related to the short names feature. Confused? So are we…   What we're reading   We've curated our picks from across the web so you can retire your feed reader 9 Practical Ways to easily use Google Spreadsheets for SEO tasks – Aleyda Solis Apple Maps may add AR view highlighting the route ahead while driving – Apple Insider Biggest SEO Mistakes that New Bloggers/Website Owners Make – Authority Labs Doubling Organic Traffic from just Technical SEO Fixes – On Page Rocks Google Featured Snippets Can Use YouTube Descriptions – Search Engine Roundtable Google's July 2019 Algorithm Update: What Really Changed? – RankRanger PPC & KPI Monitoring: How to diagnose and work with Impression Share Loss due to Budget – Adalysis Treasury Secretary Finds No Security Concerns With Google Work in China – Wall Street Journal   Join Us   SMX East: Bigger & Better Than Ever! Join us for the largest gathering of search marketers on the East Coast - Search Engine Land's SMX East, November 13-14, 2019. You'll unlock an absolute firehose of content: 70+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and beyond – plus exclusive community networking, delicious meals, free WiFi, and more. we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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جوجل بلس

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منشور من طرف :

أضف تعليق

الجمعة، 26 يوليو 2019