🔍 Google ad revenue growth pops back

Plus, persisting shortnames problems and more.

Jul 29, 2019 Good morning, search marketers, happy Monday to you! Google's slumping ad revenue growth took a turn upward last quarter. Parent company Alphabet reported Google advertising revenues increased by 22% year over year to $32.6 billion. Ad revenue from Google's own properties (Search, Maps, Gmail, YouTube, Play Store, Shopping) grew by 24% year over year to $27.3 billion. Click volume is not growing as fast as it had been in 2018, and while overall CPC growth is still in negative territory, it was off by 11% last quarter compared to minus 26% in the second quarter of 2018.  CFO Ruth Porat noted YouTube CPCs, which Google used to name as a primary cause for falling CPC growth along with mobile, appear to be ticking up. Porat noted YouTube's click and CPC growth during the earnings call and said it was again the second largest contributor of revenue growth for the quarter.  When asked what Google Marketing Live product announcements he's most excited about, Google CEO Sundar Pichai said discover and gallery ads.  Several SEOs report continued problems with Google My Business shortnames that cause listings to disappear. Google had said the issue was resolved. Are you still experiencing problems? Let us know: gmarvin@thirddoormedia.com.  Read on for a Pro Tip on making your mobile site faster, Search Shorts and more.  Ginny Marvin Editor-In-Chief   Pro Tip   Time to remove sliders -- they hurt your mobile page speed score "If your analysis shows your mobile page speed score is low compared to your competitors, just say no to sliders," says Chris Gregory of DAGMAR Marketing. "These are major speed killers. You can test just how much of a detriment your image slider is by turning it off and rerunning your mobile score. (We've seen double-digit page speed improvements simply by turning off sliders.) The fix: Choose a single image and create a text overlay to replace the slider. If you can, work in a staging environment so you can test speed improvements without affecting your live site." Learn More »   Create Landing Pages That Convert Sponsored by Sharpspring If you're looking to gather leads for your business, you need to have a landing-page strategy. This guide is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way. Get it now »   Search Shorts   The ethics of being a Google engineer Google ethics. A 13-year Google search engineer named Ryan Moultan said in a Hacker News thread that he knows the ins and outs of the search ranking algorithm at Google and if he saw any systems to alter the search results for political reasons, he would resign.  Buggy Google search results. The bug with the Google search results not fully rendering for some has been fixed, according to Google.   What we're reading   We've curated our picks from across the web so you can retire your feed reader 3 Reasons Every Website Owner Should Care About Google Algorithm Updates – Stephan Spencer 7 Key Components of Useful and High-Quality Blog Content – SEM Rush 9 Tips to Integrate Organic, Paid, and Content – Whiteboard Friday – Moz Expanding Your Keyword List For Maximum Paid Search Efficiency – Location3 Media Facebook, Google face changes from ACCC Digital Platforms Inquiry – News Google app A/B testing tweaked Search bars on Android – 9to5Google Google Search Console To Add AMP On Image Result To Performance Report – Search Engine Roundtable How to Know if Your Content is Useful – iPullRank Online reputation management: CBS News investigation finds fraudulent court orders used to change Google results exclusive – CBS News Shady Online Marketers Are Selling Links In Articles On The New York Times, BBC, CNN And Other News Sites – BuzzFeed News Sunset of the Average Position Metric in AdWords and Google Ads APIs – Google Ads Developer Blog Tulsi Gabbard, Democratic Presidential Candidate, Sues Google for $50 Million – New York Times Yandex Announces Second Quarter 2019 Financial Results Nasdaq:YNDX – Globe Newswire   Join Us   SMX East: Bigger & Better Than Ever! Join us for the largest gathering of search marketers on the East Coast - Search Engine Land's SMX East, November 13-14, 2019. You'll unlock an absolute firehose of content: 70+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and beyond – plus exclusive community networking, delicious meals, free WiFi, and more. we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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جوجل بلس

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منشور من طرف :

أضف تعليق

الاثنين، 29 يوليو 2019