🔍 Prime Day's sparse PPC landscape | Share search results test

Plus, GMB bug fix, Shopping campaigns as lead generators and more.

Jul 16, 2019 Good morning search marketers, what's your Prime Day strategy?  And I don't mean your own personal buying strategy (though if you've got a good tip, send it my way). Day one of Prime Day is behind us, and we were surprised to see ads only from Amazon — or no ads at all — on "prime day" queries. It didn't matter if we searched for "walmart prime day deals" or "competing prime day deals," the only advertiser we spotted on both Google and Bing results was Amazon. So are competitors sitting out voluntarily or does Amazon have a lock on "prime day" queries?  I reached out to several agency folks that work with commerce clients about this. None had clients bidding on "prime day" keywords, but they were surprised not to see any other ads on those queries. Google doesn't comment on this kind of thing and we haven't heard back from Amazon, yet. If you've got any insights, I'd love to hear from you: gmarvin@thirddoormedia.com.  On the organic side of things, Google has been spotted testing a feature to let users share a search result, open the cache page or open it in a new window.  Local search marketers who were experiencing problems last week after adding shortnames to their Google My Business accounts, should see that their listings have been restored. Google confirmed to us Sunday evening that the bug that caused the issue has been fixed. It's not clear, however, if the missing reviews have also been restored. Let us know if you're still seeing problems. Last month, Metric Theory took home the Search Engine Land Award for Agency of the Year – SEM for its work turning Shopping campaigns into an enterprise lead vehicle for its client RecycleAway. The campaign "involved flipping the concept of shopping ads on its head and creating a lead generation strategy with it instead, that led to huge growth in enterprise business leads for them," said Metric Theory CEO Ken Baker. The agency homed in on enterprise markets with location-injected product titles and then tracked leads back to the product ads that brought enterprise users in to further optimize the campaigns. Pretty genius.  Read on for more news and inspiration, including a Pro Tip on managing on-click content and more.  Ginny Marvin Editor-In-Chief   Pro Tip   How to manage content that's visible on click or hover in JavaScript During SMX Advanced, an attendee asked, "When your design/dev team asks if we can use JavaScript to hide content that's visible on click or hover on desktop, what alternatives can be used instead?" SEO strategist and SMX Advanced speaker Robin Rozhon offers this suggestion: "For on-click events, you want to make sure that the desired content is in the initial HTML response. You don't want to load that content dynamically via JavaScript after the user clicks. If the content in question is visible by default and you want to hide it after an interaction, that's fine. Google doesn't click on or hover over elements." Read More »   The Secret Formula For Determining A Marketing Budget Sponsored by Sharpspring Determining a marketing budget can be frustrating. Are you investing enough? How do you know if what you're doing is working? This guide from SharpSpring outlines two simple equations you can use to take a lot of the guesswork out of the budgeting process. Read More »   Search Shorts   Google algorithm update chatter... Google algorithm update? There is a lot of chatter in the SEO community around a possible Google search algorithm update. We've asked Google to give us a statement and if we hear back, we will let you know. HSTS and Google. If set up properly, even if HTTPS is set up properly, John Mueller said it will become the site's canonical URLs. Use normal spam report tools. Google's John Mueller said you can use the normal spam report tools. You do not need to send him spam on Twitter.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Apple Maps is catching up to Google Maps – Fast Company Google Local Panels On Mobile With Sticky CTAs – Search Engine Roundtable Google, Apple, Amazon and Facebook face off with Congress this week – CNET How to Target Featured Snippet Opportunities — Best of Whiteboard Friday – Moz How to Use Screaming Frog: A Beginner's Guide – Distilled The Bing Search app for iOS and Android has an amazing equation solver – MSPoweruser   Join Us   SMX East: Bigger & Better Than Ever! Join us for the largest gathering of search marketers on the East Coast - Search Engine Land's SMX East, November 13-14, 2019. You'll unlock an absolute firehose of content: 70+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and beyond – plus exclusive community networking, delicious meals, free WiFi, and more. we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الثلاثاء، 16 يوليو 2019