🔍 Google to stop supporting noindex in robots.txt | Ads API going back to beta

Plus, when low-volume keywords are worthwhile and much more.

Jul 03, 2019 Good morning search marketers, how are you guiding web crawlers? Google has announced that, effective September 1, it will be retiring all code that handles unsupported and unpublished rules (such as noindex directives listed in robots.txt files). The company said it's pulling support "in the interest of maintaining a healthy ecosystem and preparing for potential future open source releases" — referring to the open-sourcing of its robots.txt parser announced on Monday. If you happen to be relying on one of these unpublished rules, it's best to switch to an alternative like noindex in robots meta tags, 404 and 410 HTTP status codes, password protection, disallow in robots.txt or the Search Console Remove URL tool. That's not the only thing the search engine is pulling — Google has also sent its Ads API back to beta. Introduced in March to replace the AdWords API (which is scheduled to sunset in 2020), the company has received feedback from developers about slow response times, amongst other complaints. A poorly functioning API can impact your campaign performance and reporting, so if you're currently on the Ads API, Google suggests that you go back to using its AdWords API for now. What's the funniest low-volume keyword you've come across while planning out your content? Tweet it to @geochingu. Meanwhile, keep reading to find out why you might still want to pursue some of those low-volume keywords, see today's Search Shorts and much more.   George Nguyen, Associate Editor   Pro Tip   Here's why you should consider going after low-volume keywords "When you start your keyword research, you likely already have a seed list of terms you want to go after. However, you may discover that some or all of these keywords don't get much search volume at all," suggests Jessica Foster of Keys&Copy. "Before you toss out your whole list, comb through the keywords that do get 0 to 200 searches per month to identify which ones may be 'low-hanging fruit.' These are keywords where just one conversion would be enough to cover the cost of content creation and optimization. In other words, they are keywords that carry very little risk. These keywords typically are ones that: 1) Have very low competition; 2) Are super relevant to your target audience and the services your offer; 3) Show a user's intent to buy/sign up/join; and 4) Your competitors are not targeting yet." "If you're confident that you can rank for these keywords with little effort, and convert even one user into a paying customer, that keyword is worth going after." Read More »   A Marketer's Guide to a Perfect Launch Sponsored by Pantheon Websites constantly launch late and over budget. With so much depending on website success, it's important to make sure your marketing organization is both aware of common agile marketing challenges and how to overcome them. Learn how to avoide the key factors which bottleneck marketing team productivity and the 7 steps to a successful website launch. Read More »   Search Shorts   Robots, images and fireworks... Changes to robots.txt Google support.  Lizzi Harvey from Google updated the Google developer document on its robots.txt specification and listed out all the changes from before and after this change. Meet Martin Splitt of Google. Will you be in Nuremberg on July 29th? Well, if you are, you can meet Google's Martin Splitt. Google image search tests. Google is testing a neat Google Image search preview box design. Fireworks at Google search.  Go to google.com and search for [fireworks]. Google will give you a show on the search results page.   What we're reading   We've curated our picks from across the web so you can retire your feed reader ALSA Strategy: A New Spin on Old Strategies – PPC Hero Breaking ground in Nevada – Google Blog Dynamic Search Ads: What You Need to Know – WordStream Endless AI-generated spam risks clogging up Google's search results – The Verge Get to insights quicker with Data Studio's new home page – Google Blog Google Image Search Testing Sticky Image Preview Box – Search Engine Roundtable How to Write SEO Title Tags With Examples – Stephan Spencer June 2019 Google Core Update – 2,100,000 Pages Analyzed Tells Us What Changed and How To Recover – Traffic Research Next steps for enterprises transitioning to modern Android management solutions – Google Blog   Join Us   Unlock actionable SEO & SEM tactics to accelerate your campaign's success. Attend SMX East in NYC! Attend the only conference in the East Coast entirely devoted to search marketing: Search Engine Land's SMX East, November 13-14, 2019. Join us for a deep dive into SEO and SEM tactics, networking, and top amenities including WiFi, delicious meals, and snacks. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الأربعاء، 3 يوليو 2019