🔍 Lens powers more shoppable Product Pins on Pinterest

Plus, a cheat sheet to ad content policies and more.

Sep 18, 2019 Good morning search marketers, have you been paying attention to Pinterest's search tech? Pinterest continues to advance its visual search and commerce capabilities. Its Lens technology can now identify 2.5 billion fashion and home products, and the company is adding fashion- and home-related shoppable Product Pins. When users zoom in on a product in a home or fashion retailer's Pin with Lens, they'll be able to see the current price and a direct link to checkout on the retailer's site. Users can also save photos from Lens searches and turn them into Pins. These features can all help shorten the customer journey by bridging the gap between product discovery and purchase on Pinterest. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) are governed by similar standards from one platform to the next, but each company has its own set of rules. Rather than having to dig around for those exceptions, we've done the work for you and compiled a round-up of ad content policies across search and social platforms such as Google, YouTube, Instagram and Facebook and others. It'll be a good one to bookmark.  With Google taking up so much oxygen in local search, how much does having accurate local citations from other sources matter now? Greg Sterling reached out to a number of local SEOs to ask just that. While there are some differences of opinion, all agreed on a list of primary and secondary sources, and many see the value in cleaning up and building out citations on your respective vertical. Phil Rozek of LocalVisibilitySystem.com said, "To the extent you spend time researching citation sources, I suggest focusing on industry (niche) sites." BrightLocal's Myles Anderson added, "A well maintained, review-rich listing on these types of sites have value beyond purely Google ranking. They'll drive high intent customers direct to a business."  If you're using the Yoast plugin for WordPress, note that the latest update adds your custom favicon to the mobile snippet preview, matches Google's font sizes on desktop search results and introduces new schema filters. Ginny Marvin Editor-In-Chief   Soapbox   Why 'intent' should be every marketer's #1 obsession Google's ranking algorithm might remain a mystery, but it's always surprising to me that all marketers don't rally around the same important concept as the most crucial of all: intent. By "intent," I mean both user intent and what I call "creation intent." That is, we should always be focused on what people are looking for and why we're creating something, because where those two elements meet is where the most successful content lies. Don't get me wrong. There are other important elements, of course, like quality backlinks and keyword optimization, which can greatly boost your chance of ranking highly. But intent should always be the foundation you're building on. Without it, it's like serving someone steak when they ordered a cheeseburger. Sure, steak is great, but it's not what they wanted. So, figure out what they want first – start with that cheeseburger. And then dress it up with crunchy fried onions and some chipotle aioli and some pepper jack cheese… and I'll go get some lunch. – Amanda Milligan, Marketing Director at Fractl   Social listening: what it is, why it matters, and how to make it work Sponsored Content from Awario What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020. Read More »   Search Shorts   Reviews in the Google results... Happy Googleversary Nathan Johns. Nathan Johns from the Google search team is celebrating his 6,000th day at Google. Progressive Web Apps. Gary Illyes from Google said PWAs are not given any ranking preference by Google. Review stars. If you embed reviews from third-party sources, Google won't show your review stars in your snippets, since you are not the source, said John Mueller of Google. This is a bit more clarification on the new rules around review rich results.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Cars.com Hits Record-Setting Traffic Growth with 50M Visits in August; Consumer Intent-to-Buy  Signals Improving, Giving Auto Dealers An Unparalleled Stream of Qualified Car Shoppers – PR Newswire 10 Ways to Spend Less Time in Google Ads – WordStream Google's next flagship smartphone launches October 15 – Ars Technica How to Automate Pagespeed Insights For Multiple URLs using Google Sheets – Moz Is Rank Tracking by Zip Codes Still Relevant? | How to Accurately Track Ranking in Local Search – Sterling Sky Inc New Research! The State of PPC – PPC Hero What is the Google Manufacturer Center? – Periscopix   Join Us   SMX East: Bigger & Better Than Ever! Join us for the largest gathering of search marketers on the East Coast - Search Engine Land's SMX East, November 13-14, 2019. You'll unlock an absolute firehose of content: 70+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and beyond – plus exclusive community networking, delicious meals, free WiFi, and more. we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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أضف تعليق

الأربعاء، 18 سبتمبر 2019