Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from one to the other. It's harder than ever to know whether your ads and other marketing tactics are reaching the right audience—or making an impact.
For this report, Nielsen asked 14 industry experts two questions to help marketers navigate this challenging environment:
- How should marketers prepare for an increasingly complex customer journey?
- What measurement strategies and tactics do marketers need to be successful today and in the future?
Use their answers as a resource to help improve marketing effectiveness and develop strategy so your brand can thrive.
