🔍 Why you should obsess over the data

Plus, WeWork may be selling Conductor.

Sep 27, 2019 Good morning search marketers, happy Friday! Don't ask 20-year search veteran Wil Reynolds, who heads up digital agency Seer Interactive, what he thinks about, say, page speed. "There's nuance with all these things," Wil says, "You should always pull your own data." Wil told Barry Schwartz he had an epiphany about looking at data two and a half years ago after realizing how little data he was looking at as an SEO after getting experience in paid search. He now works with large data sets to inform his work. Watch the full video interview with Wil and Barry. The beleaguered coworking biz WeWork paid roughly $126 million for SEO platform Conductor in 2018. A source familiar with the process tells us WeWork has been in talks to sell Conductor "for a while" and that a deal could come soon that represents "a very positive outcome" for the business, its customers and employees. Conductor has reportedly been growing over the past year, and a sale could put the firm in a better position to keep growing.  Read on for a Pro Tip on continuous integration for SEO tests and more.  Ginny Marvin Editor-In-Chief   Pro Tip   Work with your dev team to review SEO tests, make recommendations "Most development teams that write automated tests, also implement a technique called continuous integration. This allows developers to push their code changes to a code repository and have each commit trigger a suite of automated tests," explains Hamlet Batista of RankSense. "If the tests pass, the code is packaged for release and deployed automatically. But, if any of the tests fail, the packaging and release pipeline is halted. Some continuous integration tools require you to add a simple test definitions file to your code repository, add the project to their service and they will run all automated tests, including the deployment pipeline, plus include reporting." "As an SEO practitioner, you could ask your dev team to give you access so you can review SEO tests that fail and review SEO test coverage to recommend any missing tests." Read More »   Create Landing Pages That Convert Sponsored by Sharpspring If you're looking to gather leads for your business, you need to have a landing-page strategy. This guide is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way. Get it now »   Search Shorts   Google update, crawling and hotlinking. Feeling the Google update. That Google Sept. 2019 core update is now starting to be felt by the SEO community. Google crawl setting. Google's crawl setting takes about a day to kick in, so if you are getting slammed by GoogleBot, you might want to use 503 status codes instead of changing your crawl setting, said John Mueller of Google. Hotlinked images. John Mueller of Google said hotlinked images do not count as inbound links.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Announcing the ROI of SEO Calculator | Conductor + Forrester – Conductor Cheat sheet: What type of text ad to use? – Microsoft Advertising Dixon Jones Joins Fred Laurent at inLinks – InLinks Google Turns 21 Years Old On September 27th – Here Is The Doodle – Search Engine Roundtable How to deal with a Google Algorithm Update – Wellspring Search More improvements for Android on entry-level phones – Google Blog PSA: Using rankings to track SEO success is dumb – SEO, Growth and International Marketing – Eli Schwartz   Join Us   SMX East: Bigger & Better Than Ever! Join us for the largest gathering of search marketers on the East Coast – Search Engine Land's SMX East, November 13-14, 2019. You'll unlock an absolute firehose of content: 90+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and beyond – plus exclusive community networking, delicious meals, free WiFi, and more. We guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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أضف تعليق

الجمعة، 27 سبتمبر 2019