Good morning, Search Marketer, we're back in the swing of things after the July 4th break and that can be overwhelming for some, especially after such a busy month of Google updates.
To catch you up, we had about ten updates from Google in the past month or so; and only three of those updates were not confirmed by Google. In the most recent order, we had the July 2021 core update, Google MUM rolled out this month, then the June 28 spam update, the June 23rd spam update, the Google page experience update, the Google predator algorithm update, the June 2021 core update and then a few unconfirmed updates. Some of these updates are still rolling out, many overlapped each other and most are just very confusing to understand. Let's not forget the July 4th weekend, you'll likely see a seasonal traffic decline just from that.
Yes, it is a lot and in many cases, it can be too much to handle. It will be hard to know exactly which update hit a site, especially if there were multiple overlapping updates at the same time. What you need to do is drill into your analytics, see how bad your traffic dropped and see if you can pinpoint it to an algorithm update, a technical change on your site or something seasonal.
More importantly, this is where you can take a step back, take a breather, and think about what you can do at a higher level to improve your website overall.
Barry Schwartz,
Google update counselor
